Lowe’s House Love has emerged as the most engaging spot according to the Ad Age report on most engaging ads as per the Ad Age/iSpot Hot Spots, new and trending TV commercial spots tracked by iSpot.tv. Based on the Engagement Score across TV, Social and Video the spot has emerged as the most engaging ad.
Sales for Home Improvement products are likely to increase by 4.4 percent and Lowe’s is expecting a sales growth of 6 percent this year. Lowe’s earlier launched Make your Home Happy campaign, bringing inanimate lawn ornaments to life aimed at engaging the mature target audience as well as the Millennials.
The ‘Make Your Home Happy’ campaign launched earlier was seen as a way to bring home improvement visions or projects to life as reported by Ad Age.