Keyword Level Targeting on Twitter, requires a new approach to optimize your campaigns on Twitter. A Search Campaign on Twitter works differently from a search campaign on other Search Engines. Here are Five Tips shared by Twitter Advertising, to use Keyword Targeting in your Twitter Ads to make your Twitter campaigns more effective and target users with your Promoted Tweets in the Users Timeline.
Optimize Keyword Search To Arrive At Best Results
As in Search, Keyword targeting on Twitter gives best results with a tightly themed group of keywords as in the example above the keywords for best results could be Christmas Cookie Recipes or Festive Snacks. Doing a real-time analysis of the two phrases reveals, a wider appeal for Christmas cookie recipes compared to Festive Snacks..
Christmas Cookie Recipes
Twitter Advertising Blog recommends that while setting a Keyword phrase you should bear in mind that the search context is more humane and conversational and therefore it is more about using phrases that are likely to be used in a conversational context.
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