Big Game Advertising Gets Bolder Than Bold

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CBS will air Super Bowl 50 from Levi’s Stadium in Santa Clara, California, and has already said it’s commanding a record USD 5 million from advertisers for a 30-second spot. Over the last five seasons, the approximate asking price for a 30-second Super Bowl ad has increased by an average of 11.1 percent each year.
User Generated Content
Hyundai

Hyundai inked a deal with the NFL, separate from its Super Bowl package, to become the League’s official car, SUV and luxury vehicle. The campaign this first year has revolved around celebrating fan passion, including sponsorship of the NFL’s Kickoff celebration and the release of two fan-inspired ads that run every Sunday: “D-Gate” and “Field Goal.”

Hyundai has signed up with INNOCEAN Worldwide, for developing the four new Super Bowl TV spots.

Hyundai is a longtime Super Bowl advertiser and, after sitting out last year, is back in the game for the eighth time in the last nine years. The new ads are just one part of Hyundai’s integrated Super Bowl marketing program, which will also include a strong digital media presence, experiential activations in the San Francisco Bay Area and more than 400 Hyundai vehicles serving as promotional cars throughout Super Bowl week.

Doritos

PepsiCo’s Doritos brand revealed its list of semifinalist consumer-created Doritos ads for its 10th and final “Crash the Super Bowl” contest, earlier in December. Consumer Created Ads and User generated content has been a popular engagement theme for Super Bowl.

Doritos

Sweepstakes and Experiential Theme
Marriott Rewards

Marriott Rewards, the company’s award-winning loyalty program, launched its “50 to 50” campaign that includes a sweepstakes which gives members in three countries a once-in-a-lifetime chance to take a group of 50 of their friends and family to attend the game and enjoy an exclusive VIP Super Bowl 50 weekend in the San Francisco Bay area.   The trip includes flights, hotel, tickets to the game and an unforgettable VIP weekend experience at the biggest game of the year.

Snickers and Skittles

Mars Chocolate North America’s SNICKERS® Brand and Wrigley’s SKITTLES® Brand will each return with all new commercials that will air on Sunday, Feb. 7, 2016, during Super Bowl 50 on CBS. The brands also are launching the company’s first joint in-store promotion leveraging their status as official National Football League (NFL) sponsors to “Make Super Bowl 50 Even Sweeter.”

Anchored by their award-winning “You’re Not You When You’re Hungry” campaign, SNICKERS® is a Super Bowl veteran.

Last year, SKITTLES® made game day “awesomer” for NFL fans and players through an integrated campaign that culminated in the brand’s inaugural Super Bowl ad.  SKITTLES® opted to “Settle It” in a commercial that featured a small town full of people with abnormally muscular right arms. In the ad, two men enjoyed a bowl of SKITTLES® and when it comes down to the last lemon SKITTLES® candy, they “settle it” with an arm wrestling match.  This year, the brand plans to make Super Bowl 50 even more awesome with another unexpected commercial produced by DDB Chicago.

“We had an amazing rookie Super Bowl experience, so we’re thrilled to be back,” said Matt Montei, Senior Marketing Director, Confections and Seasonal at Wrigley. “Once again, we have dozens of awesome integrated activities planned for our Super Bowl party this year with the ad serving as our grand finale.”

The joint national in-store promotion will begin on December 28, 2015, and encourage consumers to text SWEET50 to 87654 for the chance to win instant prizes, as well as enter a grand prize sweepstakes. Instant-win prizes range from USD 75 NFLShop.com e-gift cards to free SNICKERS®, M&M’S®, TWIX®, 3 MUSKETEERS®, MILKY WAY®, SKITTLES® and/or STARBURST® Brand Singles. The grand prize package includes everything a fan needs to host the ultimate Super Bowl party including a USD 2,000 Electronics gift card, a USD 600 pre-paid debit card, and a USD 250 NFLShop.com e-gift card. The joint promotion is supported with national print, radio and in-store media. No purchase necessary. Final rules will be available on December 28, 2015, at www.sweet50.snickers.com.

LG Goes For Creative Horsepower

LG Electronics  first-ever Super Bowl commercial will be produced by Ridley Scott’s production company, RSA Films. Jake Scott will direct the spot that showcases LG’s widely acclaimed OLED TV technology and introduces a soon-to-be announced addition to its OLED TV line. LG’s Super Bowl 50 commercial spot will illustrate the company’s commitment to exploring new technologies and communicate the bold message that OLED TV isn’t just a new TV; it represents a whole new era in television technology.

LG’s commercial draws upon the expertise and creativity of this father and son collaboration. Ridley Scott’sThe Martian recently won the 2015 Best Director Award from the National Board of Review, as well as garnering a Golden Globe nomination for best picture. He is also known for his breakthrough 1984commercial for Macintosh, named the best Super Bowl ad of all time by Forbes. Not to be outdone by his father, Jake has six Super Bowl commercials under his belt, including Budweiser’s ‘Lost Dog’, USA Today’s highest rated commercial from last season.

 

Budweiser and Bud Light

Anheuser-Busch’s  is the exclusive beer advertiser for the game. Budweiser and Bud Light are expected to get ads, as usual.

Pepsi Half-Time Show

As part of the year-long celebration of Super Bowl 50, which will be played on Sunday, Feb. 7, 2016, the NFL announced on November 26, the PEPSI SUPER BOWL 50 HALFTIME SHOW on CBS will echo elements of the NFL’s On the Fifty campaign – honoring the past, recognizing the present and looking ahead to the next 50 years. Pepsi has finalized ColdPlay as the artist for the Half-time show.

Acura

Acura said its return to the Super Bowl will feature the NSX supercar, which ships in spring, and the brand’s North American roots. The NSX was the subject of Acura’s last Super Bowl ad in 2012, long before it was available for shipment. That ad, Acura’s Super Bowl debut, featured Jerry Seinfeld battling noted gearhead Jay Leno for the first NSX off the production line.

Butterfinger

Butterfinger first appeared in the 2014 game with a spot for its Butterfinger Peanut Butter Cups. It announced its return for Super Bowl 50 with a skydiving stunt streamed over Periscope.

Nestle said Butterfinger remains its only brand to advertise during the Super Bowl. Butterfinger first appeared in the 2014 game with a spot for its Butterfinger Peanut Butter Cups.

“Today’s announcement is just the first step in Butterfinger’s quest to take bold and make it even bolder in a way that is guaranteed to make you laugh,” Kristen Mandel, Butterfinger brand manager, said in a statement.

According to Butterfinger, sky diver Carson Schram of NorCal Skydiving did a 12,000-foot free fall before announcing the ad plans. The spot set to air during the Feb. 7 game will focus on the new “Bolder than Bold” brand message.

Mountain Dew

Mountain Dew will promote Kickstart. The Super Bowl spot is by Mtn Dew agency BBDO, New York. PepsiCo previously confirmed that brand Pepsi will get an in-game ad in addition to sponsoring the Super Bowl halftime show. PepsiCo’s Frito-Lay division will also run one Super Bowl ad for Doritos as part of the “Crash the Super Bowl” contest, which is in its tenth and final year.

The confirmed featured advertisers for the Game Day in addition to the ones mentioned above are: KIA, Intuit, Paypal, Wix.com, WeatherTech and SquareSpace.

Source: AdAge

Bud Light Introduces Limited Edition Super Bowl 50 Campaign

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Bud Light in the newest TV Ad released a throwback commercial with a montage of images portraying nostalgia for viewers watching earlier Games. The spot announces the introduction of Bud Light Super Bowl 50 Limited Edition bottle, with a voice over stating “Connecting One Amazing Super Bowl Moment To The Next” and claiming to charge the game forward.

Bud Light has earlier released, #MyTeamCan video promoting every NFL team’s signature beer can. The can for the teams are customized with slogans that fans are likely to connect with.

Bud Light’s Facebook posts play on the Cans that show a Fridge being turned into a trophy case with Team Cans.

With Limited edition customized cans, Bud Light has created a wide net of social media posts with individual teams promoting Bud light cans as a build up for the Super Bowl 50.

The individual teams social media activity releases the new design for each team with an engaging post. The conversation can be followed on #MyTeamCan for the Super Bowl Series Cans.

Bud Light’s Tweet features a video showcasing different cans.https://twitter.com/budlight/status/675089390947831808

Instagram posts engage NFL fans with visual images that feature different teams’ cans with captions that captivate.

With reposts of images tagged by users, Bud Light has generated interest for Super Bowl Series Cans with fans as a build up to the Super Bowl 50.

Here is a preview of conversation surrounding #NFL on Twitter.

NFLHT

Pepsi Super Bowl 50 Halftime Show

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Global superstars COLDPLAY, winners of seven Grammy Awards, will perform at the PEPSI SUPER BOWL 50 HALFTIME SHOW on CBS Sunday, Feb. 7, 2016, the NFL announced  during halftime of the Thursday Night Football game between the Green Bay Packers and Detroit Lions on CBS and NFL Network.

 

Fan Engagement With Behind The Scenes Coverage

This announcement is just the beginning. Coldplay front man Chris Martin is designing a show that will echo elements of the NFL’s On the Fifty campaign – honoring the past, recognizing the present and looking ahead to the next 50 years, including other special artists.

For the first-time ever, Pepsi will give fans behind-the-scenes access to how this monumental show will come together at Pepsi.com.

Fans can visit Pepsi.com now for the first exclusive behind the scenes look at how Coldplay is beginning their journey to the Pepsi Super Bowl Halftime Show.

Digital Buzz

Beginning Jan. 11, a digital mini-series, “Pepsi Presents: The Super Bowl Halftime Show Show” will launch on Pepsi.com offering fans an exclusive, all-access view of what it takes to create the biggest music event of the year in the middle of the biggest sports event of the year, Super Bowl 50.

Coldplay joins an esteemed list of recent halftime acts including Katy Perry, Bruno Mars, Beyoncé, Madonna, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney, U2 and more.

Super Bowl 50 marks Pepsi’s fourth year as title sponsor of the Super Bowl Halftime Show, and 14th year as an NFL partner. Pepsi and the NFL have teamed again to provide fans with a halftime experience worthy of pop-culture’s biggest stage.

The Pepsi Super Bowl Halftime Show is the most-watched musical event of the year. More than 118.5 million viewers in the U.S. watched last year’s show, marking the most-watched Halftime Show ever. The Super Bowl and Halftime Show will be broadcast worldwide from Levi’s Stadium in the San Francisco Bay Area.

McDonald’s and NFL Team Up For Game Time Gold Sweepstakes

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Prizes McDonald’s Game Time Gold Sweepstakes brings one of a kind holiday season bonanza giving out,a grand prize a check for USD 500,000 every week and two Ticketmaster® 2016 Regular Season Tickets for regular home games. The other prize being given out every week is a 2016 Hyundai Tucson Sport. The Sweepstakes lasts for four weeks and engages audiences through the Game where the lucky team is announced, after every Sunday Game.

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