McDonald’s Game Time Gold Sweepstakes brings one of a kind holiday season bonanza giving out,a grand prize a check for USD 500,000 every week and two Ticketmaster® 2016 Regular Season Tickets for regular home games. The other prize being given out every week is a 2016 Hyundai Tucson Sport. The Sweepstakes lasts for four weeks and engages audiences through the Game where the lucky team is announced, after every Sunday Game.
Participants who, prior to the applicable Weekly Code Entry Deadline, will be eligible for the sweepstakes if the code is for the Lucky team announced. Announcements for a new Lucky Team take place during the Sunday Night Football Pre-Game Show on: November 8, November 15, November 22 and November 29.
This is not the first time McDonald’s and NFL have partnered to earn the love of NFL fans, as a Super Bowl sponsor. NFL and McDonald’s have earlier teamed up for NFL Rush zone themed kids meals.
According to AdAge, “The idea for the promotion came from McDonald’s, but we certainly have collaborated with the NFL throughout the development of the promotion,” said Douglas Freeland, director of sports and entertainment alliances at McDonald’s”.
The campaign plays out the value of the prize with ardent supporters of teams switch loyalty in anticipation of winning the prize. The spots are unique as they play on humor associated with the awkward situation that arises when a 49ers fan looks on at, San Francisco 49ers wide receiver Mr. Rice proudly displaying a Dallas Cowboys star in his lawn. In another spot the situation played out is the coach for Chicago Bears choosing Green Bay Packers merchandise.
McDonald’s newly launched app promises benefits such as free sandwich and free beverage on purchase of five beverages.