OMG! Pepsi and Twitter Launch Promoted#Stickers

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Pepsi and Twitter are partnering for global launch of Promoted#Stickers. Promoted#Stickers will prominently feature Pepsi stickers in the #Stickers library, giving fans a rapturous combination of sharing their moments of fun and excitement with photos and favorite emojis.

“The ‘Say It With Pepsi’ campaign has helped consumers around the world express themselves using our proprietary set of Pepsi emojis and we’re truly taking it to the next level with this partnership with Twitter,” said Brad Jakeman, president PepsiCo Global Beverage Group, @bradjakeman. “By allowing people to add our emojis directly to their photos, we’re giving fans a whole new way to engage. If a picture is worth a thousand words, a picture with Pepsi stickers can really spark a conversation.”

Promoted Stickers

Twitter and Pepsi‘s mega deal as an exclusive launch partner of Promoted #Stickers, will include 50 custom stickers associated with their global PepsiMoji campaign in ten countries across five continents. The stickers will prominently feature some of the brand’s proprietary Pepsi emoji designs bringing together the visual draw of photo sharing and the popularity of Emojis.

How does the Sticker campaign work?

According to Twitter post, Brands can design stickers that users can choose from while sharing the messages. Twitter Stickers add an expression for users sharing the moments with their followers and friends. Promoted#Stickers are deemed to act as visual hashtags when Users turn to Twitter and can discover moments shared with a visual hashtag.

Pepsi and Twitter’s deal also includes, a custom Niche creator campaign showing consumers how to use their #Stickers, as well as a branded Pepsi emoji and a Promoted Trend. Pepsi will secure featured placement in the #Stickers library in ten countries across five continents, including Argentina, Canada, Egypt, India, Mexico, Russia, Saudi Arabia, Spain, United Arab Emirates and the United States.

Takeaways For Advertisers

Extending your existing campaign theme empowers users already engaged with a new creative tool, creating a win-win for the brand and the followers. Use of photos with stickers gives brands the UGC, that is proven to be 10 times more effective for conversions. Furthermore with Emoji Targeting, Advertisers can increase the reach for their campaigns beyond the existing users of campaign hashtag.

Stickers work as a powerful medium of expression and including visuals that users are familiar with connects the users in an offline and online  world.

Advertisers can extend Stickers campaigns with visuals for key events or with popular Emojis that are already favored by your brand followers such as The VMA’s and Olympics for contextual messaging.

As Video is often the preferred content piece, include Visual Stickers in your Video clips and Live Streams for increased Impressions and reach.

 

 

 

 

Pepsi Super Bowl 50 Halftime Show

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Global superstars COLDPLAY, winners of seven Grammy Awards, will perform at the PEPSI SUPER BOWL 50 HALFTIME SHOW on CBS Sunday, Feb. 7, 2016, the NFL announced  during halftime of the Thursday Night Football game between the Green Bay Packers and Detroit Lions on CBS and NFL Network.

 

Fan Engagement With Behind The Scenes Coverage

This announcement is just the beginning. Coldplay front man Chris Martin is designing a show that will echo elements of the NFL’s On the Fifty campaign – honoring the past, recognizing the present and looking ahead to the next 50 years, including other special artists.

For the first-time ever, Pepsi will give fans behind-the-scenes access to how this monumental show will come together at Pepsi.com.

Fans can visit Pepsi.com now for the first exclusive behind the scenes look at how Coldplay is beginning their journey to the Pepsi Super Bowl Halftime Show.

Digital Buzz

Beginning Jan. 11, a digital mini-series, “Pepsi Presents: The Super Bowl Halftime Show Show” will launch on Pepsi.com offering fans an exclusive, all-access view of what it takes to create the biggest music event of the year in the middle of the biggest sports event of the year, Super Bowl 50.

Coldplay joins an esteemed list of recent halftime acts including Katy Perry, Bruno Mars, Beyoncé, Madonna, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney, U2 and more.

Super Bowl 50 marks Pepsi’s fourth year as title sponsor of the Super Bowl Halftime Show, and 14th year as an NFL partner. Pepsi and the NFL have teamed again to provide fans with a halftime experience worthy of pop-culture’s biggest stage.

The Pepsi Super Bowl Halftime Show is the most-watched musical event of the year. More than 118.5 million viewers in the U.S. watched last year’s show, marking the most-watched Halftime Show ever. The Super Bowl and Halftime Show will be broadcast worldwide from Levi’s Stadium in the San Francisco Bay Area.

Pepsi Launches Teaser For Halftime Show

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PepsiPepsi teases about the artist for Pepsi Super Bowl 50 Halftime Show. The identity of the artist is unknown until December 3, 2015.

While details are yet to be announced, The rumors are that it’s Justin Bieber.

SuperbowlSuper Bowl is the most anticipated event with as high as 28 percent of Americans stating Super Bowl  to be the top pick in a Poll conducted by Bloomberg News among 1002 adults. According to Bloomberg News, “The Super Bowl is more eagerly anticipated by men than women, with 31 percent picking it as their top event from the list, compared to 25 percent for women”.

 

Pepsi Perfect – Pepsi goes Back To The Future

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Pepsi Perfect, soon to be released, was sampled by a few BTTF fans, dressed as Marty McFly. Pepsi has launched a limited edition bottle  with a new promotion. Pepsi isn’t launching a new brand, it is releasing a new limited edition bottle this Oct. 21 to let fans have their own Pepsi Perfect bottle, as seen in the Movie where the date is same as Oct 21, 2015. For those keen to sample the drink earlier, can get their hands on a free sample by dressing up as Marty McFly and visiting the Pepsi Perfect booth after  11 a.m. and up until 12 p.m. from Friday through Sunday (October 9 – October 11, 2015). The first 200 people to show up each day will be rewarded with their very own Pepsi Perfect. Pepsi Canada Fans can get more details on Pepsi Canada’s Twitter account.

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CQzcPpSWEAAkZEY“Fans have always been a little crazy about it,” says Lou Arbetter, PepsiCo’s senior director of marketing, about the scene in the film where a Pepsi Perfect is delivered to Michael J. Fox’s character through a futuristic pneumatic tube, “and so we wanted to take advantage of the fact that Marty travelled to the future, to this month, and wanted to actually come out with the product.”

The bottle is a limited edition collectible — Pepsi is planning on only making a run of 6,500 bottles — and will be sold only while supplies last. The Limited edition Pepsi perfect will be available for USD 20.15.

“We’re fans of this popular trilogy, and just generally, if you work at Pepsi you’re fans of pop culture. The brand has made its mark in pop culture frankly since Michael Jacksonmoonwalked. We’ve been dancing in and around pop culture for a while,” Arbetter says. “So we look at this as another opportunity to have a little bit of fun.”

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