Pepsi Perfect – Pepsi goes Back To The Future



Pepsi Perfect, soon to be released, was sampled by a few BTTF fans, dressed as Marty McFly. Pepsi has launched a limited edition bottle  with a new promotion. Pepsi isn’t launching a new brand, it is releasing a new limited edition bottle this Oct. 21 to let fans have their own Pepsi Perfect bottle, as seen in the Movie where the date is same as Oct 21, 2015. For those keen to sample the drink earlier, can get their hands on a free sample by dressing up as Marty McFly and visiting the Pepsi Perfect booth after  11 a.m. and up until 12 p.m. from Friday through Sunday (October 9 – October 11, 2015). The first 200 people to show up each day will be rewarded with their very own Pepsi Perfect. Pepsi Canada Fans can get more details on Pepsi Canada’s Twitter account.


CQzcPpSWEAAkZEY“Fans have always been a little crazy about it,” says Lou Arbetter, PepsiCo’s senior director of marketing, about the scene in the film where a Pepsi Perfect is delivered to Michael J. Fox’s character through a futuristic pneumatic tube, “and so we wanted to take advantage of the fact that Marty travelled to the future, to this month, and wanted to actually come out with the product.”

The bottle is a limited edition collectible — Pepsi is planning on only making a run of 6,500 bottles — and will be sold only while supplies last. The Limited edition Pepsi perfect will be available for USD 20.15.

“We’re fans of this popular trilogy, and just generally, if you work at Pepsi you’re fans of pop culture. The brand has made its mark in pop culture frankly since Michael Jacksonmoonwalked. We’ve been dancing in and around pop culture for a while,” Arbetter says. “So we look at this as another opportunity to have a little bit of fun.”

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Retail Trends for Halloween


Halloween retail sales for costumes, candy, household decorations and greeting cards are expected to reach USD 6.9 billion with 157 Million Americans celebrating the holiday at the end of the month, according to  the National Retail Federation’s Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics.

Most Consumers, 67.8 percent, plan to celebrate by handing out candy , or dress in costume 43.5 percent, with 41 percent of people planning to carve pumpkins. Nearly one-third of consumers  32 percent plan to throw or attend a party with friends and family.

More consumers have decided to head to stores or shop online early to pick out costumes and decorations. More than three-fourths of the shopping will be completed in the first half of October.


Nearly 32 percent of customers will find costumes online, and 27 percent will head to stores before they make a final decision. Nearly 68 Million Americans plan to dress up for the holiday with an average of USD 27 being spent by each family. According to the National Retail Federation’s Annual Halloween Consumer Top Costumes Survey, adults will spend a total of USD 1.2 billion on their costumes, with USD 850 million on Children costumes and USD 350 million on Pet’s costumes. Minions and “Star Wars” characters each made an appearance on all three top costume lists – adults, children’s and pets.

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Five Steps To App Engagement Strategy For Your Brand


An App Engagement strategy is critical for your business as research shows that US consumers time on apps makes for 90 percent of the time spent on their mobile devices, which has grown by 35 percent in Q2 2015, over Q2 2014.

Facebook accounts for 19 percent of the time spent on apps, where social media and messaging apps make for a third of the time spent on Apps. Key trends from Flurry Analytics report shared by BI, shows that the mobile audience are loyal to a few apps.


  • US consumers averaged three hours and 40 minutes on their mobile devices per day in Q2 2015, which represents growth of 35 percent from the same quarter in 2014, when US consumers averaged two hours and 42 minutes on their mobile devices.
  • Despite the growth of overall minutes spent on mobile, the time consumers spent on mobile browsers continued its descent. While US consumers spent 20 percent of their mobile time on browsers in Q1 2013, that share dropped to 14 percent in Q2 2014, and just 10 percent in the most recent quarter.
  • For every three hours and 18 minutes a US consumer spends using apps, 22 minutes will be spent in a mobile browser.
  • Social and messaging apps are catalyzing this trend more than other app categories. Time spent on this app category grew 51 percent in Q2 2015, from 45 minutes a day in Q2 2014 to one hour and eight minutes a day in the most recent quarter. This means that one-third of all mobile time spent in Q2 was spent on social and messaging apps.

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Facebook Continues To Be The Most Popular Social Media Site



In a new research conducted by Pew research Center, it has been found that, Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites. Other Key findings based on 81 percent of Adults in America who used internet are :

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