Starbucks reported a 9 percent increase in revenues with Q2 sales hitting a record USD 5 Billion with comparable store sales increasing 7 percent in the US. Starbucks reportedly added 900,000 new members to Starbucks rewards program with 12 Million Active members in the US. The growth in Starbucks Rewards members is coupled with a […]
Domino’s has launched a Rewards Program that allows consumers to accumulate points for online orders, toward a Free Pizza. For every order more than USD 10, consumers can get Rewards Points that can be accumulated for a free Medium Topping Pizza. The TV Commercial for rewards program highlights the ease of earning a free pizza. […]
Music Streaming is an increasingly popular phenomenon with more than 30 percent of younger audiences in US, choosing Music Streaming as one of the top three most important subscription based media services. Starbucks and Spotify have come together to usher in the next generation music eco-system with the hope that the audiences who enjoy Starbucks and Music will take the experience home. The partnership is unique as it offers an all new brand experience making your coffee more enjoyable with in-store playlists created by Starbucks Barista for the customers.
In addition to Playlists from Starbucks Barista, there are rewards that could be linked to free coffee on subscribing to Spotify Premium. According to a report “The coffee company’s 150,000 U.S.-based employees will receive a free Spotify Premium subscription and will be able to use Spotify to influence in-store playlists. Those playlists will then be available to stream within the Starbucks app. Spotify users will also be able to gain rewards points for the Starbucks app and will be able to listen to the in-store playlists within the Spotify apps”.
Target has recently launched a loyalty program with its “Brick and Mobile” strategy, in an App Red Perks that rewards you for earning Loyalty points linked to a purchase, upon scanning a Barcode. According to mobile Commerce Daily, The program is being tested in the Raleigh-Durham area of North Carolina and is available by invitation only.The unique feature of the app is that the user earns 10 points for every dollar spend .Upon reaching a 5000 point threshold the user can avail a 5 percent discount on the next purchase. Redperks is a Loyalty feature that rewards customers upon achieve a certain threshold level thereby driving Loyalty for the store and offering a cash discount as opposed to the store merchandise.
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