Millennial Marketing Insights


According to Flurry Analytics, Phablets such as the iPhone 6 Plus and the Samsung Galaxy Note, led the mobile  usage growth, with 148 percent usage growth in terms of number of sessions.  The overall industry has increased by 78 percent for mobile and app usage for the same statistic- the number of sessions.

Sports, and News & Magazines, were the categories that grew the fastest on phablets, followed by Music, Media and Entertainment  with a steep increase in content use in comparison with other device types. Sports grew 427 percent more on phablets followed by Music, Media and Entertainment at 255 percent when compared to any other device type.

The device ownership for Smartphones is as high as 85 percent with the Millennials.

Smartphone wirepost Chart 1
Content that works with the age group is primarily entertainment linked and Video is the most popular content format.


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Google Play Introduces Search Ads


Google PlayWith over 1 Billion users for Android devices, app discovery and engagement are critical for the success of an app on Google Play. With App Promotion, an existing product from Google, the search ads for Mobile Apps appear next to organic search ads. Google will now bring the expertise to the search ads that appear on Google Play, that will drive the awareness for an App while making the users aware of new App launches.

Some of the Best Practices for App Discovery and Engagement require app advertisers to clearly define the App Category and use a descriptive title. Mobile Search for Apps are usually based on the title of the App. therefore, it is important to communicate the category that your app is linked to.

The App description and the visuals are important to engage the users. The screen shots are important to communicate the user flow and help you create a user experience which is likely to get your app ranked higher. The users often look at new apps linked to Top Charts that help users decide the apps they would like to install.
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Smartphones and the Shopping Experience


As high as 79 % of consumers use Smartphones while shopping and 85 % use smartphones in-store for shopping and the phones are used prior to the store visit. 65% of the Shoppers prefer Mobile Sites to Apps for shopping.

Smartphones are used to make purchase decisions across categories, including Appliances, Electronics and Grocery.
Smartphones users tend to shop more, the frequency of Shopping using Smartphones is linked to the higher value purchases. The infographic based on Google Shopping insights gives the purchases for each category and usage of Smartphones while shopping.

Savvy Shopper: How Consumers Use Their Smartphones to Shop

Source: Visually