In-App Advertising Spend Outpaces Mobile Web Based Spend 3X

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For the first time, the mobile app spending will outpace mobile web browser ad dollars nearly 3-to-1. Advertisers will spend $20.79 billion to reach consumers via mobile apps in 2015, compared with $7.93 billion on mobile browsers, according to  eMarketer Digital Advertising  report.
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Building Brand with Mobile App Engagement for The Retail Mobile Shopper

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mobileappsAccording to a research report, understanding Mobile Path to Purchase in Retail, Mobile now represents a significant portion of Online Retail Shopping with one-third of retail activity being attributed to Mobile devices. Location is the most important factor for Smartphone shoppers while Price and Deals are Top of Mind for the Tablet users. Amazon is the leading Mobile Retailer with 55% of Mobile Retail Reach online and Amazon App represents 79 % of  Retail Mobile Web App Minutes.

Apps have the highest engagement rate with 70 % of web time being spent on Apps, compared to 30 % on the web. The Unique Audience reach for Apps is at 38 % and monthly time spent on apps  by the retail user is at 46 mins. Android devices contribute to 64 % of the mobile monthly time per person.

60 % of Smartphone Retail Usage is Outside-home while 83 % Tablet Retail Usage is In-Home. 40 % of users used Mobile exclusively to make their purchase decision.

For marketers trying to figure out how much of their advertising strategy and media dollars should be devoted to mobile advertising, it’s natural to turn to “traditional” metrics like CPM and CPC. Fiksu has analyzed more than 2.4 billion app marketing data points from the campaigns of global app brands and, with the exception of social media, it’s very clear that mobile is significantly cheaper than traditional channels like online, outdoor, or broadcast.

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Mobile Devices, Local Search and Location-based Advertising

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mobileentertainment According to PWC Global Entertainment and Media Outlook, Mobile Ad Revenues are likely to grow as a percentage of Total Advertising Revenue.According to the IAB, Internet ad revenues for Q1 in the U.S. alone were $9.6 billion. The U.S. for all of 2012 is estimated to have brought in $3.5 billion in mobile ad revenues.
Mobile Advertising revenues are split regionally with Asia- Pacific and North America at 80% of the revenue.

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Advertisers and Publishers Zoom in on Native Sponsorship Ads

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Native Sponsorship Ads in Digital is on the rise as most publishers seek revenues beyond the traditional banners. This is often seen in the form of logo placements and native executions such as sponsored columns or stories in Buzzfeed, WSJ and NYT, and has seen a growth in Publishers’ revenues and Digital Sponsorship Advertising Spend with  Tablet usage on the increase.
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