Twitter has bolstered audience management tool with new targeting options.According to a blog post on Twitter Advertising blog,
“Creating and managing tailored audiences is now more flexible and convenient. You can directly create new list audiences — and manage existing audiences on ads.twitter.com — through our new audience manager tool. The new audience manager enables you to see the details of all of your audiences in one place, change or delete them and get notifications on the status of those specific audiences.”
The new audience manager lets you augments lists and create Look-Alike audiences. With Look Alike audiences you can reach your best customers and is effective for Mobile App promotion. With more options you can create customers lists and integrate the same with Ads API.