First Ever YouTube Halftime Show and Trending Game Day Ads

For the first time, YouTube hosted a Halftime Show produced in collaboration with Collective Digital Studio that will be live streamed on the AdBlitz Channel. Filmed at the YouTube Space in L.A., the show featured more than 20 YouTube creators and musicians with over 60M combined subscribers including Harley Morenstein from EpicMealTime, Freddie Wong, Rhett and Link, Toby Turner and more.

As reported on the YouTube blog, revenue from our AdBlitz program set a new record this year, with brands investing more on YouTube around the big game than years past. And,YouTube has set a new record in watch-time across YouTube—the rate of growth of number of people watching YouTube has nearly doubled in the last year.