Brands that are in the conversation set of the audience are likely to generate greater fan engagement creating content cascade, with the conversation being shared across networks and at the same time increasing the organic reach on Facebook, as users are more likely to see posts from the brand pages that they like and interact with.
Engage Audiences In a Conversation With Content and Keywords That Are Likely To be Trending
Fan engagement with declining Facebook reach can be a challenge. However, here are a few examples of Facebook posts that have engaged the fans, at the same time creating brand resonance within a context.
Walgreens has promoted Red Nose Day with contests and posts to create awareness for the Red Nose Day USA, a star-studded fundraising event, while selling Red Noses for Charity contribution. A contest or a concept that has an emotional appeal built into is likely to generate greater audience engagement.
NBC released a teaser for the event on Facebook page, racking up nearly 2 Million views within one hour.
Snickers has used a contextual theme and extended the creative idea of satisfaction with Snickers with the concept of Frozen satisfaction. The creative idea works promoting the right products for the summer months and has garnered extensive fan engagement.
The product post refreshes the connect with the Twitter Audience with relevant hashtags engaging audiences in a conversation that is pertinent for the context (in this case “Summer”).
Use Familiar characters and settings for Brand Resonance
Target has created a Summer Fun post by bringing in Fun element for “Snoopy” with Peanuts and Gang and creative ways Target products can help you enjoy outdoor summer fun. Connecting and engaging audiences with an emotional appeal within a context, can gain more interactions from your fans. At the same time, use of characters and a familiar setting can help build resonance for your brand.