Brands Target Core Audience with Video Advertising

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Gap Campaign plays on nostalgia with child prodigies play their fathers songs. The ads were posted to YouTube a day earlier than planned due to interest on Twitter, and they have gained 330,000 combined views since Friday. Airbnb plans to launch brand awareness campaign targeted at core travel segment moving from younger audiences.

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Five Key steps for Personalized Targeting with Digital Coupons

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Digital Couponing has caught up in the last few years with bulk-deal buying sites, and now with the newer technologies, Digital Couponing is more personalized and individually targeted based on the customer’s geographical location and is not the same as the offers run on a periodic basis. Mobilecouponapp
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Engage your mobile shopper real-time with apps

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MobileIMCustomers use a mix of Mobile shopping apps and Mobile browsers to research the products before they buy. Customers look for product information as well as the information on retailers they can buy it from. “Apps can impact decision Making as 20 – 40 % consumers had not decided on what they were looking for. More than 40 % Browsers became Buyers across categories, 30 % of Smartphone users click on ads, 20 % on tablets Ads that are most effective are locally relevant.” – Source Nielsen Research, xAd and Telmetrics

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