The Anatomy Of Back To School Shopping

According to research from NRF and Deloitte, Back To School Shoppers plan to start shopping earlier and Apparel and Electronics are the key shopping categories. The NRF survey estimates total Back To School spending of USD 75.8 billion in 2016. The key shopping destinations are Discount Stores followed by Department stores, while online is the […]

Facebook Adds Store Locator Feature

Facebook has introduced the Store Locator feature aimed at increasing foot traffic to the stores. In addition to helping people find information for the business in an ad including the address, opening times, phone number, website and estimated travel time for each shop, businesses can measure store visits from the Facebook Audience Insights. Advertisers can […]

Airbnb’s Spring Campaign Brings Forth Unique Travel Benefits

Airbnb, the world’s leading community-driven hospitality company, launched a Spring campaign #LiveThere that inspires users to feel at home while they travel. The campaign focuses on building a stronger bond with audiences by choosing a place to live that agrees with their lifestyle. After an event. AirBnB open, that was attended by 5,000 Airbnb hosts […]

Five Ways Businesses Can Use Place Tips With Facebook Beacons

PlaceTipsFacebook is prioritizing Place Tips, a valuable page tool for Businesses, with Facebook Bluetooth Beacons that businesses in the US can sign up for, to connect with their customers.

Businesses can connect with existing and new customers by serving personalized messages to customers when they check-in with their Facebook App at a location.

To serve the customers better Place Tips allow businesses to interact with customers at a location with interesting tips and messaging that helps them find unique information at a location about the brand or the business.

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