The Anatomy Of Back To School Shopping

According to research from NRF and Deloitte, Back To School Shoppers plan to start shopping earlier and Apparel and Electronics are the key shopping categories. The NRF survey estimates total Back To School spending of USD 75.8 billion in 2016. The key shopping destinations are Discount Stores followed by Department stores, while online is the […]

Content Marketing Tactics That Move The Needle

Brands view Content Marketing as a priority for Digital, as it engages audiences beyond discovery and increases the conversion rate, as can be seen from Adobe SEM benchmark performance where Click through rate for Mobile and Desktop has increased over the last year. While search marketing Click Through Rate was higher, Social Media interaction rate […]

Super Bowl 50 Gets The Gold

According to Nielsen’s preliminary results, the telecast of Super Bowl 50 on CBS, which ran from 6:39 ET p.m. to 10:21 ET p.m., drew an average audience of about 111.9 million viewers who tuned in to watch the Denver Broncos battle the Carolina Panthers.┬áThe golden anniversary game, in which the Peyton Manning-led Broncos defeated the […]

Five Steps For Dynamic Search Advertising On AdWords

Google’s Dynamic Search Ads are ideally suited for brands and retailers, looking at advertising a select range of products. With Dynamic search ads brands are not required to further zero in on the best performing Keywords, rather the search ads are automatically generated based on the product pages, that are updated. Dynamic Search Ads now […]