Adobe Digital Index, reported an increase of 12.7 percent, with online sales at USD 83 billion for the holiday Season, making the season better than expected, where the online sales were expected to grow at 11 percent Year-Over-Year. As reported by Adobe Digital Index, “It wasn’t until the very end of the season that we […]
Category: Search
Gift Cards Retail Trends
According to Bizrate Insights, a survey conducted among consumers of 5000 eCommerce retailers via an online survey presented immediately after completing a purchase, Gift Cards are seen to be preferred by Millennials, with over 70 percent of 18-34 years, hoping to receive Gift Cards. However, there is a gap among consumers hoping to receive a […]
A Sleighful of Chocolate and Candies For Last-Minute Gifts and Shopping
Recipes are all the rage this Holiday Season, however, Chocolate is the leading Search Term in Shopping category. For the Food and Drink category, Recipes, Chocolate Candies, Candies, Cookies and Chocolate are correlated. For Mass Merchant and Department Stores Category, bench-marking the search terms to Category shows positive trend for Chocolate and Candy (Search […]
Five Ways To Optimize Campaigns For The Last-Minute Shopper
According to Cardlytics, the largest holiday shopping segment is the Last-Minute Shoppers, a group of consumers who make up 36 percent of total holiday shoppers and do their gift buying between December 11 and December 31. The Last-Minute shoppers spend more than their counterparts and visit stores more frequently, as the holiday deadline looms. Last-Minute Shoppers […]
