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Category: Social Media

  • Starbucks Delivered Hot to Your Desk!

    From the makers of a popular app, here comes an all new popular feature  “Starbucks Delivery Service” in an App. The retail apps have gained popularity with launch of special offers and the ease of claiming rewards with apps. A similar app for loyal customers in the Lifestyle segment Walmart- Savings Catcher gives customers assurance… →

  • Campaign Measurement For Multi-Screen Advertising

    Audience Measurement and defining your campaign objective can be challenging as the measurement of your online campaigns can be a bit confusing. The Video Marketing firms have promoted iGRP as the commonly used metric which builds in frequency. The calculation of iGRP is based on looking at reach and frequency to arrive at Audience Reach… →

  • Mobile Advertising Revenues Increase by 76 Percent

    “Mobile’s continued rise speaks to consumers’ increasing reliance on smartphones and tablets, whether on-the-go or at home. And, digital video too is seeing gains that reflect a new ‘viewing’ paradigm that is taking place on interactive screens, big or small.” Internet advertising revenues in the United States were at USD 11.7 billion in the second… →

  • Apps For Engaging Your Audience This Halloween

    Apps have gained popularity with the number of Apps published in App store exceeding 1.25 Million. Most Apps have a monetization model linked to  in-app advertising or app installation.The Apps downloaded that continue to be popular are Games, Education, Business, Lifestyle and Entertainment. Travel, Books and Music rank at seventh, eighth and ninth place respectively… →

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