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Twitter has introduced Audience Insights for advertisers that can make your brand campaigns more effective with a deeper look at your audience profiles and at the same time help advertisers target campaigns with custom audiences by knowing who your best audiences are.
Twitter Audience Insights details the profile of audiences that can help you build more effective Buyer Personas making your campaigns resonate better, with customized creative and messaging.
Twitter has published research where the users are more engaged with Video Content on Twitter, with 90 percent of viewing taking place on Mobile and Native Videos are found to be more engaging. Target has recently partnered with Eddie Borgo to Live Stream the collection. As reported by Mobile Commerce Daily,
“Periscope offers a chance for Target’s guests to get real-time, behind-the-scenes access to various Target moments, including designer partnership events,” said Jessica Carlson, Target spokeswoman. “Target’s Periscope segments during the Eddie Borgo for Target event not only gave guests access, but also gave guests a chance to hear directly from Eddie Borgo and learn just how easy it is to customize their own unique pieces from the collection.
“Periscope is a new platform and we are still testing and learning new ways to use it,” she said.
Twitter’s new products and tools such as Promoted Video, SnappyTV, mobile video uploads and most recently, Periscope are designed to Fuel discovery and Engage audiences.
Google combining the TrueView Ad targeting and Google Merchant Center feed, has created a breakthrough in Audience Targeting with TrueView Shopping Ads that will allow retailers to link their product feed with the video campaign, allowing retailers to target products based on the users context and profile. The integration of Google Merchant center and YouTube will allow retailers to directly target audiences based on the contextual and audience profile data as the ads that are served in-stream will depend on the users’ profile based on the audience targeting options defined by the retailer.
TrueView for Shopping makes use of the YouTube cards introduced earlier, allowing brands to prominently display and showcase the product features and benefits, with a Click-To-Buy option available within the video ad that directs the users directly to the product details page or the brand website. Retailers and Brands have the flexibility to customize the Call To Action for the Mobile and Desktop audiences.
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