With the popularity of Social Media Apps, your campaign or app could get ROI boost with engaging ads and targeting abilities offered by ad networks that let you target the users of popular social media apps such as Facebook and Twitter.
Facebook has partnered with LiveRail to offer advertisers and publishers a way to reach audiences with Targeting based on Facebook’s Audience targeting, allowing for custom audience and lookalike audience targeting. The ad formats being offered range from Interstitial Video ads to Fullscreen video Adverts including high performing native ad formats.
Facebook has partnered with LiveRail to provide advertisers opportunity to publish ads directly tapping into the Facebook targeting abilities and LiveRail’s analytical abilities. LiveRail’s advanced, real-time analytics allow advertisers and publishers to get actionable insights into buyer behavior so they can track and pivot against every possible revenue and performance metric. The capability to target Facebook users has been defined as people based targeting. According to LiveRail, Publishers can now use the same audience targeting features as available on Facebook.
“LiveRail is increasing the relevance of the ads people see on publisher’s sites and mobile apps by adding Facebook’s anonymized people-based marketing capabilities to our platform.
This means the right ad can be delivered to the right person at the right time, and publishers can segment and sell their inventory more effectively, more accurately target their impressions, reduce the waste created by inaccurate delivery, and deliver better ROI for their advertisers.
Facebook anonymized demographic information will be available in all formats supported by LiveRail, including desktop and mobile video, and our new extension into in-app mobile display.
Initial test partners for our new people-based marketing capabilities will include A+E Networks, Dailymotion, and Univision.”
The ad formats that are being offered are
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