The Every Day Digital
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The evolving media habits with newer digital options have seen the streaming phenomenon overtake the video viewing on smartphones with at least 15 percent of the Millennials watching TV/Video on Smartphones everyday.
To understand media reach across different demographics here are Media Charts from Nielsen that help you understand Audience reached with different Media.
90 percent of Any Demographic in the US can be reached on Radio.
Digital Downloads and Streaming for music and Video content has taken over the music sales on Cds, Vinyl, Records and LPs with streaming revenues growing from 21 percent in 2013 to 27 percent of music sales in 2014. TV Viewing for Millennials is largely on Mobiles with more than 60 percent viewing Video on mobile, presenting advertisers with opportunities for creating newer brand experiences and ways to target audiences.
According to a comScore report, one out of every ten minutes on Mobile is spent on Pandora, and more than 40 percent of time spent on online video for TV viewing and engagement with TV properties is on Mobile.
Data from a report suggests that music brands and bands use Twitter the most for Social Media engagement followed by Instagram, which is growing at a faster rate than Twitter. Facebook remains the preferred network for millennial fan engagement. Universal remains the biggest label with majority of artists with an artist portal that measures music and video sales, streaming, social media, airplay, merchandising and ticket sales.
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Digital Channels are key in influencing the shopper but the enthusiasm for Experience marketing is taking over with the younger audiences looking for better in-store experiences.
The enthusiasm for Shopping with the younger generation does not seem to be ebbing as they see shopping as a social activity. The shoppers are now beginning to seek in-store experiences.
According to GfK’s study of shoppers globally, to study the shopper behavior globally, the multi-country study was conducted for over 7,000 shoppers in Brazil, China, Germany, India, Italy, Russia, South Africa, South Korea, the UK and US. the trend has resonated across young shoppers.
Young people expect to shop in physical stores more in future.
Shopping is considered a social activity – and stores are a crucial ingredient.
Retailers need to focus on offering an experience in-store to differentiate their offer.
