According to a study SMA by Opera Mediaworks, iOS devices contribute to over 50 percent of Mobile Advertising Revenue and Android is the leading traffic generator at 57 percent. Social Networking as the leading vertical for Traffic generation with largest number of ad impressions and Music, Entertainment is the highest revenue generator. Health and fitness is notable for its traffic to revenue generations with revenue contribution at almost 2X of the impressions..
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Facebook officially announced the introduction of call-to-action buttons for pages, saying that the feature will roll out in the U.S. over the next few weeks and worldwide next year, although several page administrators already had access to the feature prior to the social network’s official announcement.
The seven calls to action that will be available for pages, as announced in a Facebook for Business post, are:
Book Now
Contact Us
Use App
Play Game
Shop Now
Sign Up
Watch Video -
Facebook Media has updated tools for Publishers to enhance the Targeting with improved insights and newer communication channels.
Targeting
Interest Targeting – This will help publishers target posts to people who are specifically interested in the subject area of the post. For example, a publisher can use Interest Targeting to post a story about a sports game that will only be shown to people that like the teams playing.
This is now available to all Pages that have enabled the Targeting and Privacy setting, and is currently only accessible on desktop.
