Use Engaging Visuals that are exclusive to Instagram
Come fly with me, let’s fly, let’s fly away… If you are flying with @British_Airways over the festive season, do look out for our beautiful #HarrodsChristmas trees in the Terminal 5 BA lounges at @Heathrow_Airport. And don’t forget to share pictures of them with our hashtag… You could even feature in the photograph yourself (the ultimate festive selfie).
Create a Collage of Visuals to tell your Story. It is important that you can create a set of images, that project the story you are trying to tell, at a glance.
Use Video Marketing to create and emotional connect with your audience with a theme based video content.
Build anticipation. It’s about engaging audiences with a series of images that connect the brand story. remember it’s not about selling on Instagram but generating a level of interest with your audience and images can help you pique that interest.