Testing out the Mobile carriers targeting feature, Mobile payments app @GoSoftcard drove installs of the different versions of their app designed for several carriers.
Jeffrey Mack, head of social media, states that carrier targeting helped them overcome major hurdles:
“Softcard has a unique challenge in that we have three separate versions of our app, which are all mobile carrier-specific,” Mack began. “Our biggest challenge in the past was effectively running digital acquisition campaigns where we could push a new user to the correct version of the app. With carrier targeting on Twitter we’ve been able to overcome that challenge in a big way.” A similar positive outcome has been reported by T-Mobile and Rogers where the results have exceeded the Telecom threshold.
With Twitter Ads, Advertisers could target audiences, based on mobile operating system, specific device and WiFi connectivity. Twitter Ads has introduced two new options: the ability to target by mobile carrier, and the ability to target users with new mobile devices. Now advertisers will be able to reach the right audience on Twitter even more precisely and efficiently.
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