Brand advertisers have leveraged the affinity for TV programs to boost fan engagement as millions of fans log into their favorite program and Tweet about it.
While most of the Twitter conversation takes place during the airing of the show, there is significant conversation that takes place post the airing and during the build-up stage. Nielsen Social has tracked and analyzed 24/7 Twitter TV activity around 72 weekly broadcast and cable series programs in August and September 2014.
Nielsen Social has earlier shared reports that indicate a very strong correlation between the TV Ratings and the Tweet activity for the show. The context for conversation is important to understand the level of interest generated with the Twitter conversation, outside the live airing. (more…)
Keyword Level Targeting on Twitter, requires a new approach to optimize your campaigns on Twitter. A Search Campaign on Twitter works differently from a search campaign on other Search Engines. Here are Five Tips shared by Twitter Advertising, to use Keyword Targeting in your Twitter Ads to make your Twitter campaigns more effective and target users with your Promoted Tweets in the Users Timeline.
Optimize Keyword Search To Arrive At Best Results As in Search, Keyword targeting on Twitter gives best results with a tightly themed group of keywords as in the example above the keywords for best results could be Christmas Cookie Recipes or Festive Snacks. Doing a real-time analysis of the two phrases reveals, a wider appeal for Christmas cookie recipes compared to Festive Snacks..
Christmas Cookie Recipes
Festive Snacks
Twitter Advertising Blog recommends that while setting a Keyword phrase you should bear in mind that the search context is more humane and conversational and therefore it is more about using phrases that are likely to be used in a conversational context. (more…)
Create a Collage of Visuals to tell your Story. It is important that you can create a set of images, that project the story you are trying to tell, at a glance.
Use Video Marketing to create and emotional connect with your audience with a theme based video content.
Build anticipation. It’s about engaging audiences with a series of images that connect the brand story. remember it’s not about selling on Instagram but generating a level of interest with your audience and images can help you pique that interest.
Mobile for Brands in 2015 will have an all new meaning with wearables becoming more connected and taking on newer forms of integrating apps and a more smartphone like interface. As explained by Pebbles, there are many ways that users can interact with Google apps via Android Wear notifications. For instance, users can navigate to reply to Hangouts messages with emoji or send money via Square Cash. Marketers will need to integrate Wearables in their Marketing plan to understand how consumers are interacting with their brand in the new Wearables environment. EA Mobile has already expressed intent to leverage the trend and wants to take full advantage of the gaming potential of wearables like Apple’s new device “Apple Watch”. According to EVP of EA Mobile, Frank Gibeau, “Games that are in the works include standalone titles for wearables as well as releases that use wearables in tandem with console titles and other mobile games”.
Enhance User Experience with Stored Payments
With the use of Smartphones and tablets on the rise and with Apple Pay option available to customers the online buying behavior is likely to see a monumental change with browsers preferring to buy products with a simple click in an App rather than being transferred to a mobile site for completing the action. This would mean marketers have to worry less about shopping cart abandonment emails and more about integrating options that allow customers to finish their purchases within the app. Smartphones are used for browsing while Tablets are used for buying as seen on Cyber Monday where 28.5 percent of online traffic came from Smartphones while only 9.1 percent of online sales took on Smartphones. Tablets accounted for 12.5 percent of online traffic, however generated 12.9 percent of online sales on Cyber Monday.
Silverpop, has recommended tactics that can help marketers to improve conversions with the growing adoption of single-click purchases.
Ask customers for the Payment Information up-front. Ask customers to register with their payment information in the on-boarding program.
Provide Payment options that simulate the smartphone payments option such as Pay Pal.
Remind and Remarket to customers who have browsed and visited your site but have not bought, to be able to complete the purchase on Desktop.
Brand advertisers have leveraged the affinity for TV programs to boost fan engagement as millions of fans log into their favorite program and Tweet about it.
