Twitter enhanced the Campaign creation and monitoring in Twitter Ads to optimize for campaign objectives such as website clicks and App Installs.
Twitter ads that are currently available as Twitter Cards, Promoted Tweets and Mobile App Promotion can be optimized for objectives such as website clicks and conversions.
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Foursquare now recommends places based on your preferences moving away from reviews based recommendations. The App will detect your preferences and recommend places based on your preference.The check-ins are now available on Swarm. The most liked feature of all new Foursquare is Tips that lets you earn Expertise status. An all new Foursquare logo and look complements the features of the App.
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Twitter users are a highly engaged movie going audience with more than 60 percent of movie goers connecting online and on Twitter about the movie prior to viewing the movie.
In a newly launched Tweet a Coke campaign -“Tweet a Coke” gives fans a chance to share a Coke via Twitter. Tweet A Coke is an engagement for Movie goers and Twitter fans while Share a Coke campaign is targeted at Teens and Millennials which has generated views and social media shares.
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