Flurry has shared a peek into the life of a day of US Adult Mobile consumer, using a random sample of 15,271 U.S. iOS users.
App usage steadily increases over the course of the day and ultimately peaks in the evening.In an app-centric world, the mobile advertising spend and advertising for your brand needs to be synchronized with the app usage and the context within which you want to promote the brand.
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Prosper Insights & Analytics polled more than 5,000 families about their favorite commercial and website to gauge consumer sentiment. Walmart emerged as the favorite with 20 percent of back-to-school shoppers voting for the discount offer and 18 percent of college shoppers favoring the ads. (more…)
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Samsung Galaxy Gear smart watch highlights how marketers such as eBay are moving beyond smartphones and tablets for mobile commerce. However, retailers will have an uphill battle with smart watches since the devices are positioned around simple, utility-driven tasks.Samsung showcased 12 featured applications at its launch this week, with eBay as the only commerce-enabled one, pointing to the opportunities that retailers have to rethink the shopping experience through a device that is on 24/7 and strapped to a consumer’s wrist. Smart watches could give a big boost to technologies such as near-field communication. However, given how new and small the devices are, there are significant obstacles for marketers.
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