Nike has launched campaigns and retained Digital focus to become the market leader. The elements that have shaped Digital Strategy for Nike.
1. Launched Nike Digital Sport and Soccer Technology Lab where you can shop latest innovations at Nike Soccer Innovation lab. Nike has launched Tech Pack the latest innovation collection that is available at select retail stores and online.
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With the growing multi-screen phenomenon, there has been a shift in media viewing habits and Online media has emerged as cross-media vehicle for reinforcing messaging. Facebook has become a primary reach vehicle for 18-24 year age group.
Digital Advertising online offers incremental reach and dual exposure:
1. Digital publishers with vast reach and high-quality demographic data, such as Facebook, are important for reaching audiences especially 18-24 year olds.
2. To increase in-target reach it is important to look at both TV and online giving your brand dual exposure.
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Tablet and Smartphone shoppers differ in their purchase behaviors and use of devices. Here are some of the key findings from “A Mobile Shopper’s Journey: From The couch To the Store” looking at Mobile Shopping activities.
Mobile Shopping Activities differ for Mobile and Tablet users and here are some key findings from the report that Brand Marketers could use for attracting the Mobile Shopper.
1. Tablet Shopping experience and search ranking are critical for attracting the Tablet Shopper.
According to the report at-home usage for Mobile Devices is high with 59 percent Tablet Owners using it for research and 38 percent likely to make purchase compared to 24 percent Smartphone shoppers. U.S. mobile shoppers use their devices most frequently in the home, according to Nielsen, as more than two-thirds of smartphone shoppers and four-out-of-five tablet shoppers do—sometimes while watching TV.
With Digital Video and Mobile Video Audience projected to increase, Brand Advertisers can benefit from Online Video buying with Real-time Bidding.
