Catalyst’s fourth annual fan engagement study surveyed 2,100 sports fans between the ages of 16 and 64. That group encompasses fans of the NFL, MLB, NBA, college football, college basketball and soccer.
The study may not be representative of all who follow sports in Social, however the key pointers for engaging Social fans are effectively outlined. (more…)
Every single day there are over 1 billion Google searches performed worldwide, and everybody looks at the organic side of search. According to a GroupM UK and Nielsen study, 94% of searchers click on the organic search results. Google algorithm updates have changed the way SEO services are sold and delivered, and buying SEO services has never been more confusing.
The Ten Tips for a Successful SEO Strategy are: 1. Understand and agree on the definition of SEO. 2. Ensure the SEO team has the right skill set. 3. Commit to a long-term SEO strategy. 4. Set realistic SEO goals and revisit them monthly. 5. Benchmark your web presence. 6. Use only accurate, timely SEO data for your SEO strategy. 7. Set up Google Analytics Goals and Conversions. 8. Conduct ongoing keyword research. 9. Execute SEO, content marketing and social media in tandem. 10. Use the monthly SEO report as an upsell opportunity. (more…)
Mobile app ads can keep existing users active within your app, even after they install. You can now use deep-links for your mobile app ads, letting you direct users to a customized, specific location inside your app, such as a sale, promotion or specific content such as a new album or hotel listing. (more…)
