Apps will generate revenues of $25 billion in 2013; $16.4 billion will come from smartphone apps and $8.8 billion from tablet apps. Of this $25 billion, 65 percent will come from Apple’s iOS ecosystem, 27 percent from Google’s Android, and the remaining 8 percent from the other mobile platforms. In 2018, app revenues will be worth $92 billion with tablet apps being worth more than smartphone apps, forecasts ABI Research.- MobiThinking.
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TV advertisers make up the vast majority of brands moving media dollars to in-stream video. More than 90% of their online video creative is the same as, or a variation of, the ads they run on TV.
Brands are getting innovative in the use of Mobile Video with Mobile Apps Vine and Instagram that reach the target audience cost effectively. -
According to a research report, understanding Mobile Path to Purchase in Retail, Mobile now represents a significant portion of Online Retail Shopping with one-third of retail activity being attributed to Mobile devices. Location is the most important factor for Smartphone shoppers while Price and Deals are Top of Mind for the Tablet users. Amazon is the leading Mobile Retailer with 55% of Mobile Retail Reach online and Amazon App represents 79 % of Retail Mobile Web App Minutes.Apps have the highest engagement rate with 70 % of web time being spent on Apps, compared to 30 % on the web. The Unique Audience reach for Apps is at 38 % and monthly time spent on apps by the retail user is at 46 mins. Android devices contribute to 64 % of the mobile monthly time per person.
60 % of Smartphone Retail Usage is Outside-home while 83 % Tablet Retail Usage is In-Home. 40 % of users used Mobile exclusively to make their purchase decision.
For marketers trying to figure out how much of their advertising strategy and media dollars should be devoted to mobile advertising, it’s natural to turn to “traditional” metrics like CPM and CPC. Fiksu has analyzed more than 2.4 billion app marketing data points from the campaigns of global app brands and, with the exception of social media, it’s very clear that mobile is significantly cheaper than traditional channels like online, outdoor, or broadcast.
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Retailer Apps may become key in Mobile First Marketing approach as the trend for Digital Couponing continues to grow.
