Adroll study for FBX News Feed ads found that in the first 7 days after advertisers launched, News Feed ads helped raise total clicks from FBX advertising by 62%, and CPC on FBX for these advertisers decreased by 30%.
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Tablet viewers have a greater propensity for Video Content viewing and have greater Video Completion Rates. According to eMarketer the average time spent per day by US Adults for non voice activities is approximately the same for Smartphone and Tablets. According to a Mobile Usage Study 90 % of Mobile users share on social networks and Tablet users have a greater propensity to buy.


