Taco Bell, Seamless, Delta (airlines), Farmers, Goodyear and Ace Hardware, targeted nearby consumers via mobile ad networks such as MoPub and Jumptap and—in a lot of cases—TWC’s popular smartphone app and with Promoted Tweets. Taco Bell, for instance, was running mobile ads through May on TWC’s app but only when the local temperature exceeded 48 degrees.
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According to PWC Global Entertainment and Media Outlook, Mobile Ad Revenues are likely to grow as a percentage of Total Advertising Revenue.According to the IAB, Internet ad revenues for Q1 in the U.S. alone were $9.6 billion. The U.S. for all of 2012 is estimated to have brought in $3.5 billion in mobile ad revenues.
Mobile Advertising revenues are split regionally with Asia- Pacific and North America at 80% of the revenue. -
“Smart and funny is the New Rock n Roll” – Nick Shore, MTV
According to the World Fact Book, the median age of the world population is 28, which falls within the Millennial generation and there are 1.8 billion Millennials around the globe. As the first generation to grow up inherently digital, it is also a group that has information at its fingertips and expects two-way dialog with preferred brands. Millenials are born from 80 to mid 90’s. Millenials expect Brands to be friends and 80 % of them expect the Brands to entertain them as much as they want to co-create and share their experiences with friends and family.*
