“#WantThatHair Twitter program delivered an estimated 41.9 million impressions in three days. Meanwhile, Pantene and #WantThatHair received an estimated 28 million impressions on Oscar Sunday. It also drove a Promoted Tweet engagement rate of 4.7% that blew Twitter’s CPG benchmark of 1.5% out of the water.
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According to research by comScore, a Mobile browser views two articles and spends ten minutes whereas tablet browser views four articles in twenty minutes. With comScore’s Multi-Platform Analytics the measurement would be one browser thirty minutes and six articles where as, as per standard analytics it would be average fifteen minutes and average three articles for two browsers.*It is important to arrive at Standard Digital Measurement techniques to guide your Digital Media Buying and Evaluation. (more…)
