Digital Couponing has caught up in the last few years with bulk-deal buying sites, and now with the newer technologies, Digital Couponing is more personalized and individually targeted based on the customer’s geographical location and is not the same as the offers run on a periodic basis. 
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Customers use a mix of Mobile shopping apps and Mobile browsers to research the products before they buy. Customers look for product information as well as the information on retailers they can buy it from. “Apps can impact decision Making as 20 – 40 % consumers had not decided on what they were looking for. More than 40 % Browsers became Buyers across categories, 30 % of Smartphone users click on ads, 20 % on tablets Ads that are most effective are locally relevant.” – Source Nielsen Research, xAd and Telmetrics
