Based on discussions with numerous mobile app marketers, the top Mobile Apps Marketing mistakes outlined by a Mobile Apps Solutions provider are:
1. Relying on Traditional Marketing Vehicles
2. Not Tracking and Optimizing Marketing efforts Real-time
3. Ignoring Post-download Events
4. Lack of a Defined App Brand Plan
5. Lack of Apps Marketing Success Metrics
6. Lack of Traffic-Generation with the Right Audiences
With Video and Display Advertising leading the growth in Marketing Spend, Programmatic Buying may be the way forward for brands looking at sharpening insights and optimizing advertising spend.
Programmatic Buying empowers marketers to buy ads in a specific context determining precisely which consumer gets to see what rather than segment based buys. With Programmatic Buying, buyers can reach the right kind of consumer in the right context with the right messaging.
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“At least 50 % of your leads are not sales ready at their first conversion.”
Lead Nurturing is a process by which leads are tracked and developed into Sales Qualified leads.*
Lead Nurturing for Maximizing Conversions in 13 Easy Steps
1. Ensure that your Sign Up process is streamlined.
2. Think through the process from your customer point of view to ensure that the process is not cumbersome.
3. Review your email analytics to clean the subscriber list to improve conversion rates and click-through rates.
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According to Digital Influence Report published by Technorati, Brand budgets are not fully aligned with how the consumers are seeing value and being influenced, to where the brands are spending on Media, largely on account of lack of metrics that help in defining the influence of content on a purchase decision. To understand the key areas of Brand Digital Spend, and the growing importance of Influencers, it is important to look at the key trends that are influencing consumer behavior, digital media spend and the influencers in your category.
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