Retailers and brands targeting audiences with personalized campaigns can use Dynamic Product Ads in Facebook News Feed or Audience Network to improve the campaign ROI. The Dynamic Product Ads campaign can help target audiences in a timely manner to promote a specific product or for retargeting audiences that have visited your site for a specific product or an offer.

Dynamic product Ads are targeted to increase sales per click with “Conversion Optimization”, a bidding technique that allows you to bid for the audience that are most likely to buy your product rather than only click on the page. The early tests indicate positive results with ads being shown to the audience on the past purchase behavior. The Dynamic product ads can help you target audiences that have actually made a purchase on your website, rather than just clicked on your webpage. In early testing, conversion optimization for dynamic product ads delivered more efficient spend than CPC.

Targeting Audience this holiday season with Dynamic Product Ads can help you optimize your campaign ROI with the following tactics.

Extend Your Campaign’s Reach With The Audience Network

Now you can reach shoppers outside the Facebook with Facebook Audience Network that allows you to target audiences that engage with apps preferred by your shoppers. For Audience that are using the retailer apps in a specific manner, can be used by brands to promote their products to reach the audiences more efficiently.

With the deep-linking of apps Brands can promote their products by allowing audiences to shop directly from the app.

Cross-Device targeting is critical for your campaigns as a large percentage of Mobile audience are shopping while watching TV programs, according to Nielsen’s Connected Devices report. According to IBM commerce report, Facebook drove an average of USD 123.44 average order value during the Cyber Monday season in 2014.

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