The Every Day Digital
Recent Posts
Mobile Messaging moments extend throughout the Customer Journey offering brands an opportunity to engage consumers early in the holiday shopping cycle.
Knowing your customers’ journey is important to promote with mobile messaging as it identifies opportunities that are present for your brand or app to increase engagement with your audience.
Holiday 2014 retail eCommerce grew 7 percent to a total of over USD 100 billion, and Cyber Monday 2014 drew in USD 2.038 billion in sales on desktops alone. Some of the highlights from 2014 are:
Achieving campaign metrics that may vary from impressions to CPA, CPE or video views, can prove to be a challenge for advertisers and brand marketers. Here are five success factors that can help you promote your brand with a better campaign performance, while achieving your brand performance goals. Promotional Brand Loyalty can help you engage newer audiences and target new segments.
For an awareness, engagement or preference building campaign, it is essential that your campaigns resonate with your core target audience. You may choose a creative theme that is satirical, funny, awe-inspiring, action oriented or dramatic, however it is important that your messaging strikes an emotional chord with your target audience beyond relevance and performance, for them to become your brand advocates.
McDonald’s launch of New Buttermilk Crispy Chicken Sandwich, on Facebook has featured videos of consumers feedback on the launch. The videos capture images and reaction of consumers with the product and an announcement of a free drink promotion.
Further to creating awareness about the launch, McDonald’s has built on Brand Resonance with the audience to create a bond with the target audience reminding them about the new unique taste. The emotions of consumers who have tried the new product act as an endorsement, with creative that is most likely to reverberate with the core target audience.
An App Engagement strategy is critical for your business as research shows that US consumers time on apps makes for 90 percent of the time spent on their mobile devices, which has grown by 35 percent in Q2 2015, over Q2 2014.
Facebook accounts for 19 percent of the time spent on apps, where social media and messaging apps make for a third of the time spent on Apps. Key trends from Flurry Analytics report shared by BI, shows that the mobile audience are loyal to a few apps.
