For businesses connecting with the mobile audience and presenting business information to their audience is being updated by Facebook, with a more prominent Call-To-Action and an improved presentation of the Key page sections.
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Bing Ads research from Decemeber 2014, shows that Brand Keywords boost clicks for Brand Keywords advertisers while reducing clicks on competitors ads.
According to ReachLocal, as critical as it is to include location-based keywords to boost your campaign results, it is equally important to include Brand Keywords in your search campaigns.
The study shared by Bing highlighted:
- Clicks increased by 31% when a brand ad was present on the search results page in addition to an organic link.
- Competitors’ Ads received 30% fewer clicks when a business’ brand ad was present in the search results.
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A large part of sales during holiday season, originate from Social Media referrals. In a study shared by a leading retail research firm, as high as 70 percent of online sales during Cyber Monday 2014, were social media referrals.
Getting your social media campaign and buzz right for holiday marketing is a critical part of your campaign planning process. Here are Ten Ways brands can create buzz with Holiday Marketing Campaign.
Showcase Technology enabled experience
If you have a new product that is created for moments where technology enabled experiences make the holidays more memorable, create a video or Facebook post encouraging audiences to share their moments with the new technology. You can take this further with a contest that will reward customers with a gift card or provides an interactive experience in an app. Dubsmash, one of the more popular app from last year lets consumers choose a song and record the same in their voice and share it on Social Networks.
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