Twitter has upgraded Audience Insights, giving brands greater ability to target the audiences based on their likelihood to convert and at the same time create campaigns that resonate with the targeted audience by understanding buyer personas. According to the Twitter Advertising blog, “advertisers can access key insights about the people they reach with ad campaigns and through tailored audiences. These aggregated insights, provided by Twitter data and Twitter Official Partners Datalogix and Acxiom, offer valuable information about user demographics, interests, purchasing behavior and more”.
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Apple has introduced Music Streaming service Apple Music merging Beats Music with a new streaming service from Apple, with a three-month free trial and is likely to be available on Android and Apple TV later this year, according to a blog post on 9to5Mac.com.
View the hands-on Review of the Apple Music app. To Read More, Click Here.
Source: 9to5Mac.com
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According to an IBM Commerce report published by IBM Digital Analytics, Cyber Monday Marketing Campaigns in 2014 yielded an 8.5 percent YOY growth in Online Sales. On Cyber Monday, mobile traffic accounted for 41.2 percent of all online traffic, up 30.1 percent over 2013. Mobile sales were also strong, reaching 22 percent of total Cyber Monday online sales, an increase of 27.6 percent year-over-year.
Determining your Digital Play for the Holiday season early helps your brand connect with the customers at the right stage of the buyer journey. The audience engagement is seen to last for a longer period of time with retailers that plan their campaigns sequentially for different days with offers and deals customized for the occasion.
Some of the Best Practices shared by Forrester Research and IBM Commerce, require retailers to plan their Marketing messages and Campaigns to be on time for capitalizing on the retail upswing on Cyber Monday.
Convenience is the key reason driving online purchases with other reasons being shipping offers, in-store availability, online exclusive offers and Gift purchases. In case your customers are looking for a certain experience, you could make Cyber Monday shopping more rewarding with a unique experience.
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According to Social Bakers, Facebook reach is greater than any mainstream website with interest based targeting, making it the preferred media channel for brands looking at building affinity with sports fans and engaging fans for an event.An endorsement and a making of video as well as showcasing some of the highlights from an event provide the right context for brands to engage viewers making their posts and ads with video more relatable.
