According to a research report by IAB, based on a survey of 1000 US Marketers and 11000 US Advertisers’ retargeting campaigns on AdRoll, Retargeting has emerged as the breakout marketing tactic. The single most important campaign goal for marketers using remarketing as the key tactic is Brand awareness followed by  Engagement. Mobile is the key trend after Social Media impacting the Retargeting Campaign results.

• 92 percent of marketers report retargeting performs equal to or better than search, 91 percent equal to or better than email, and 92 percent equal to or better than other display.
• 71 percent of marketers spend 10-50 percent of their entire online ad budget on retargeting; up from 53 percent.
• Social media is the single hottest topic in retargeting—mobile and cross-device retargeting comes in at #2.
• Retargeting has expanded up the funnel. 70 percent of marketers use retargeting for brand awareness, 60 percent for social engagement, and 58 percent for customer retention.

Engage with Retargeting Creative That Resonates

Define the key customer takeaway. Determine the message you would like your audiences to walk away with. For Mobile the creative needs to be unobtrusive getting the message across in the quickest way possible, with images, bold fonts and clear messaging. The creative approach that is seen to work the best for retargeting, is simple that creates instant recall or has a humorous take on a situation.

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