Facebook has personalized the News feed further making it easier for users to view the News Feed as they would like to view it. Facebook now allows users to personalize News feed by choosing the stories that they would like to see appear first in their News Feed.
To view the stories that matter the most to you, Facebook lets users choose the friends and pages that you would like to see first and at the same time see if there are any new stories posted after your last page or profile visit, making it easy for the user to stay updated.
Mobile Content that is engaging, personalized and relevant drives open rates and click-through rates. Technology driven experiences are changing the way people shop. Brands are looking at new ways to embrace, define and engage audiences through the buyer journey.
Disney has unveiled an iOS app callled Star Wars making it easier for audiences to update themselves with the content and boost engagement with one of a kind brand experience that lets you share content, interactive GIFs, and a Star Wars themed weather feature that lets you compare temperatures at different locations.
According to 9to5Mac, Star Wars App offers “Augmented Reality experiences, a Lightsaber trainer that makes use of your device’s motion sensor, and the ability to take as many Star Wars selfies as your heart desires”.
Doritos has enhanced mobile experience that requires audiences to scan an actual Dorito to access 3D Content that is created by, YouTube gamer Freddy Wong and Vine magician Zach King. To keep with the 3D theme, the videos are 3D as well and require special glasses, which are free with purchase. To unlock the content and a preview of Sharknado 3, the Dorito must be one of the new flavors: Jacked 3D Bacon Cheddar Ranch or Jacked 3D Jalapeño Pepper Jack.
Native Video is found to be more effective on Facebook for interactions and generating awareness and engagement, according to a study by SEJ. Native Video provides a broader reach and and up-to seven times more interactions with the targeted audience.
The results revealed that the brand community and audiences tend to prefer Native Video on Facebook as compared to third party videos that are posted on the Facebook. In addition to a greater reach Brand posts generate more interactions, likes, sharing and comments for Facebook Native Video.
Facebook has updated News Feed Algorithm to determine the videos that appear in the News Feed take into account the actions that are taken on the Video in addition to the viewing time, ensuring that the videos that appear in the News Feed are of interest to the viewers. According to Facebook,
“We have learned that certain actions people take on a video, such as choosing to turn on sound or making the video full screen, are good signs they wanted to see that video, even if they didn’t want to like it. Today, we want to share an update to News Feed ranking that takes into account these actions to help people see more of the videos they care about and fewer of the videos they don’t”. (more…)
