Solomozone

The Every Day Digital

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  • Dunkin’ Donuts Plans To Make Your Summer Perfect

    Dunkin’ Donuts has introduced a new food and beverage lineup featuring the classic flavors of OREO® and Chips Ahoy!®, available through summer at participating Dunkin’ Donuts restaurants nationwide, with a mobile themed CookieDunk game online or an Instant Win game, making the summer more enjoyable for the brand loyalists.
    Dunkin’ Donuts is giving guests a sweet new summer twist and the social media strategy reverberates with engaged fans for the brand by bringing together a bevy of cool products in beverages and doughnuts category combined with engaging mobile fun activities and interactive events.

    According to a press release, the new lineup of products  make for an exciting summer menu at Dunkin’ Donuts features:
    Cookie Flavored Iced Coffees: Iced Coffee featuring the flavors of beloved OREO® or Chips Ahoy!® cookies.
    OREO® and Chips Ahoy!® Coolatta® Frozen Beverages: Cookie flavored Coolatta frozen beverages made with real cookie mix-ins in every sip. The new Chips Ahoy!® Coolatta joins returning favorite, OREO® Coolatta.
    Chips Ahoy!® Creme Donut: A yeast shell filled with cookie dough flavored buttercreme, frosted with chocolate icing and dipped in crumbled Chips Ahoy!® cookies.
    Chips Ahoy!® Crunch Donut: A yeast ring frosted with chocolate icing and dipped in crumbled Chips Ahoy!® cookies.
    To celebrate these new beverages and treats, Dunkin’ Donuts is also giving fans the chance to win fun prizes by “dunkin’” a virtual OREO® or Chips Ahoy!® cookie with the Dunkin’ Donuts “Cookie Dunk Instant Win Game.” Beginning today and running through July 15, anyone can log onto CookieDunkGame.com online or via their mobile device, once per day, to play the cookie-themed game. Participants can drop an OREO® or Chips Ahoy!® cookie into a slot, and depending on where it falls, instantly win a $3 or $5 mGift, a JetBlue travel certificate, or entries into the Grand Prize Sweepstakes for four JetBlue travel certificates and a year’s worth of Dunkin’ Donuts Iced Coffee”.

    An engaging digital strategy bs based on storytelling  weaves the two brands that are liked and make for an interesting product combination with common product attributes.

    Asides from a storytelling approach brands engaging fans with posts often creates and refreshes the bond by offering a new product creating brand recall with a fresh branding approach or newer products. Audiences are seeking newer ways to connect with the brands and for brands to be meaningful digitally need to continually refresh the connect with newer brand experiences.

    Digital Strategy for brands on Social Channels where brands are looking at creating a meaningful bond with fans with campaigns that resonate need to be seen as relevant.

    The brands may take different routes to create resonance with their fan community ranging from newer products to digitally powered compelling experiences.

     

  • Facebook Makes It Easier For Advertisers to Track Conversions

    Facebook Advertisers now have an option to create Website Audience and Remarketing Audience within Power Editor that allows them to target audiences with a specific post depending on the stage of customer journey. If you have a brand awareness campaign targeting a custom or a look-alike audience with the objective of Website Visits, the same audience can be targeted down the funnel with offers such as the launch of an App or seasonal offers. Moreover, the audiences can download the app directly from the Video Ad Creative.

    Custom Audience Pixel can now be used for Conversion tracking. To know the number of your website visitors engaged with your ad, the conversions tracking pixel allows you to track check-ins, add to cart actions, registrations and other actions.

    AppadFacebook has updated the Video Ads allowing Brand Marketers and advertisers to connect with the target audience and fans with two new solutions. Brand Marketeers can now create campaigns to engage audiences beyond awareness can now create campaigns targeting audiences at different stages of buyer journey.

    For target audiences that have already been exposed to a brand awareness campaign, advertisers can choose to sequence the ads for different stages of buyer journey, that helps them engage audiences with campaigns for brand affinity and driving preference for the Brand.

    To encourage audiences  to find out more about the brand and  products Advertisers can add a call-to-action for audiences to learn more and visit a destination of their choice, like a specific page on a website, after viewing the video.

  • Line Introduces Music Streaming Service Line Music

    Line a popular Messaging App, with 560 Million registered users worldwide,  has introduced Music Streaming to engage fans with Music in Japanese Market where, digital music downloads are not very popular. Infographic: Why Everyone Wants a Piece of the Streaming Pie | Statista

     
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  • Twitter Introduces App Category Targeting and Insights for App Categories

    AppcategorytargetingTwitter has made it easier for App publishers to target audiences based on the App category that the targeted audiences are most likely to engage with in addition to keyword, location and language targeting already available.

    Fom comScore research we know that majority of App time is spent on 4-5 leading apps, thereby making app category targeting important for new launches and app category targeting can lower the costs of acquisition campaigns. The challenge however remains in Twitters’ ability to determine the apps most used by the target audience for advertisers to reach the best audience i.e. most likely to install and use the app.

    Twitter has added insights that can help you target specific categories and target audiences for app categories that yield the strongest install rates and lowest cost per install, and use this data to target high performing app categories in future campaigns.

    AppcategiryInsights
    Key Takeaways for App Advertisers

    App Category Targeting for Mobile App Promotions can increase your reach with engaged users for a certain App Category.

    App Category insights can help boost ROI of your campaign.

    App Category Targeting can also be great for seasonal strategy where users are most likely  looking for best deals or release of new  offers and Apps.

    Combining App Category Targeting with Audience Insights can help you identify offers that are best suited for your Target,

    Releasing limited edition rewards can help increase App engagement with your  Target Audience.

    Introducing native apps targeted at categories where audiences are looking for entertainment can help create better engagement and loyal users.

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