According to a survey by Piper Jaffray, conducted with 6200 teenagers in Spring 2015, Apple Watch features as one of the top ten preferred watches.The purchase intent for the Watch is at 11 percent amongst the demographic where 66 percent own an iPhone and 64 percent own an iPad.
One of the most compelling reasons for teenagers keen on purchasing the Apple Watch is Messaging and Notifications with 64 percent stating it to be a reason above Apps and Brand. The key insight into the Teen behavior for watch app requires app developers to be able to create experiences that are shareworthy and present contextual offers.
Apple Watch Ads could offer a more personalized form of advertising as advertisers make it possible for your brand to deliver ads on the soon to be launched Apple Watch. According to a report by WSJ , here is what is possible with Technology:
Deliver ads based on Location-based Targeting: Mobile ad exchange TapSense announced a product it said will allow marketers to place ads in applications created for the Apple Watch by third-party developers. The technology is still being tested, however, TapSense plans to develop new ad formats specific to the wearable device, and target ads based on detailed location information.
Location-based and In-store Offers: Mobile shopper marketing company inMarket can help marketers deliver information to consumers’ Apple Watch devices at retail outlets using “beacon” technology. Beacons can be used to send users information and offers based on their specific location within stores, and have successfully been tested by stores during the holiday season.
The first mover in the space Grocery chain Marsh Supermarkets is preparing to roll out beacon support for Apple Watch across its stores nationwide.
Push Notifications could be another way for App Marketers to integrate advertising within their apps in the Apple Watch Apps to reach the new users.
Image Source : WSJ Digits
“With Apple Watch, we’ve developed multiple technologies and an entirely new user interface specifically for a device that’s designed to be worn,” said Jony Ive, senior vice president of design at Apple. “It blurs the boundary between physical object and user interface. We’ve created an entire range of products that enable unparalleled personalisation.”
The Apple Watch is a design first wearable that offers users options for customizing at many levels. The unique feature is a sensor that goes to read and communicate a heartbeat. The navigation with a Digital Crown helps users scroll, zoom and navigate as well as access Siri. The watch offers a range of options blurring the difference between physical object and the user.