Mobile advertising has delivered on Brand Performance Metrics, with a clear lift on most parameters including Brand Favorability. Mobile is… Read more Native Video Advertising At Scale For Brand Metrics and Advertising Campaign Goals
Tag: Cross Channel Optimization
Up For Whatever Experiences Now Available in an App
Bud Light is prominent with its engagement in Social Media with a live center “House of Whatever” going up in… Read more Up For Whatever Experiences Now Available in an App
Campaign Measurement For Multi-Screen Advertising
Audience Measurement and defining your campaign objective can be challenging as the measurement of your online campaigns can be a… Read more Campaign Measurement For Multi-Screen Advertising
Harness the Power of Custom Audiences to Increase Your Campaign’s Reach
You are a Retail Brand looking at optimizing your campaigns for Holiday Season. You are an established retailer and would… Read more Harness the Power of Custom Audiences to Increase Your Campaign’s Reach
Solomozone 