#Worldcup

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World Cup advertising in Digital media is more than online video advertising and is prominent in Social with Social Media channels creating their own ads.

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Eight Steps to your Brand’s Mobile Engagement Strategy

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neilsensocialappConsumption patterns show that more time is already spent in mobile apps than browsing the web. Future in-app advertising spend will be driven by far greater use of rich media. Rich media ads and even mobile video will draw consumers into highly engaging brand experiences.

Source: Millward Brown 10 Digital Predictions 2013

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Advertising Optimization with Programmatic Buying

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imageadvtgWith Video and Display Advertising leading the growth in Marketing Spend, Programmatic Buying may be the way forward for brands looking at sharpening insights and optimizing advertising spend.

Programmatic Buying empowers marketers to buy ads in a specific context determining precisely which consumer gets to see what rather than segment based buys. With Programmatic Buying, buyers can reach the right kind of consumer in the right context with the right messaging.
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Socialmediascope 2013 – The Year of Engagement Marketing

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With record activations for Android and ios devices, and increase in app downloads in the Holiday Season, the importance of  Engagement Marketing cannot be ignored. Google Plus Business Pages, Tailored Trends on Twitter  and the growth in Facebook users, could well mean that 2013 will be The Year of Engagement Marketing as Brand Marketers optimize  Advertising sharply targeting the audiences with User Interests, Online Behavioral and User Data.

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