Seven Ways To Basket The Easter Content

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Brand Content that evokes an emotion with your audience, is most likely to be shared. Brand campaigns that visually engage audiences are seen to resonate better on social networks. Here are seven ways to make your campaigns work in achieving your brand goals.

Create a campaign that requires audiences to interact with Emojis for your brand. Create  Tweets with the emoji that remind audiences about all that symbolizes Easter such as the bunny Ears.

Share DIY tips for Easter decor as can be seen from Kohl’s tweet about folding napkins with Bunny ears.

 

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Create a digital experience with Easter theme as can be seen from My M&M’s that lets you create a seasonal pack, with a special offer.

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Walmart has launched a special edition of helpful hacks that has handy tips for getting Easter preparations in order in a short time. With the video creative on YouTube that links to DIY ideas for Easter, Walmart offers a full spectrum content experience.

Highlight any unique products and How-To video content with appropriate tags and Keywords, such as Easter, Haul and Product reviews for audiences to discover the content.

 

Design your social media posts with creative that cues the celebrations within a context such as an Easter basket or bunny ears.

Start an Easter photo contest, inviting users to share their images with your product. Apparel brands can invite users to dress up in their favorite Easter costume. Home Decor brands can create a contest to share images of Easter brunch table decor with their family. To engage users for your brand you could create DIY contest where users are required to share images of your product with an Easter theme.
Morrison’s Florist Egg hunt asks users to look for a hidden egg among the baskets that are featured in a Tweet.

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Tips For Making Your Content Hop This Easter

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Here are some Tips for increasing engagement for Easter, with Content that will leap and amplify your content on Social Networks.

 

Create a seasonal guide for the most sought after Brunch ideas as can be seen from Betty Crocker’s Guide to Brunch.The guide has some surprises that are likely to be welcomed by the audience such as “Cake For Breakfast” and 12 spring desserts.

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Offer a chance for your customers to share what they would like to see or know from you. In an example from Today Food’s post, on Facebook, the fans are required to share their favorite restaurant dish that they would like to know a recipe for. Taking the content marketing idea a step forward Brands can create conversations for winning seasonal recipe that are not very obvious.

Create unique recipe ideas and titles with the Easter theme that will engage customers within a context.

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Create a Newest Recipes section for your returning audience.

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Create the unique proposition that your brand has for the audience as seen in the case of McCormick’s Tips on painting eggs.

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Publish a recipe that is not very common and can be used within the context, such as Mini Cupcakes, with a link to the recipe in your bio or post.

Engage audiences with ideas and recipes that can be done within a duration. Sort your ideas to highlight the prep time and skill level for audiences to know if the same is achievable for them. a good example is Red Velvet Fudge that lets users know the Prep time is only 10 mins.
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Walmart has increased engagement with Creative ideas for Cakes that are unique for Easter.

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Share ideas for giving Easter Treats such as Bunny Boxes from Tesco.

Publish an exclusive Easter Content Roster or schedule where you release Easter Exclusive campaign on a daily basis leading to the Easter.

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Partner with Brands and publishers that audiences are likely to be searching for in the contextual theme. A good example is a content banner on Walmart with recipes that feature the advertised brands such as M&Ms surprise Easter Cake.

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Introduce new packs and products that are right for Easter with a Social Media post.

Include Easter theme in your brand campaign in your social media post as can be seen from Hershey’s post for Easter with the campaign #HelloHappy.

Engage audiences by choosing their favorites for Easter, among all the characters that make Easter fun.

 

Content Marketing Ideas For Easter

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According to NRF.com, Total spending for Easter, which includes purchases of apparel, decorations, gifts, candy, food, flowers and more, reached USD 16.4 billion in 2015. Easter is also one of the most important seasonal occasion for Candy sales.

 

Begin Your ‘Easter’ Campaign  With All Things Eggscellent

Audiences look forward to Easter celebrations and creating an exclusive sign-up for Easter activities update can help you grow your email subscribers. According to Adobe Digital Index, Email was the fastest growing source of traffic that accounted for 15 percent of referral traffic during the holiday season 2015, with search and referral accounting for the largest share of traffic.

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Create a Content Marketing schedule with ideas and posts that your consumers are most likely to relate to your brand with. A DIY video that features your product is a way to create resonance with your customers. Reese’s Giant Peanut Buttercup from My Cupcake Addiction, is an example of DIY video that will engage audiences to connect with the brand, using a similar DIY video with the seasonal theme that can be shared with subscribers is likely to engage influencers and consumers.
Reese’s Easter Egg Cookies that set the festive mood for Easter are easy to do and are perfect for any Easter celebration.

Reese’s Video “Egg Hunt” is an infomercial that reminds audiences about the reason they look forward to Easter and how Reese’s is the right candy for a Perfect Easter.

Tag your Easter campaign with hashtags for content discovery.

 

Customize Your Gift cards

For the holiday season Gift cards work for last-minute shoppers and customers looking for offers from their favorite retail brands, customizing your gift cards for Easter can engage audiences with their favorite spots for Easter with campaigns that resonate within a context. Olive Garden has set a Facebook tab that allows users to gift directly from their Facebook profile. Integrating your Gift cards strategy within Social Media can help brands  target audiences for keywords within a context they are most likely to be searching for and with content amplification that is achieved with posts on users timelene, with an offer and formats that are likely to bring in greater clicks for your campaign.

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DIY Content For Amplification

Besides being a useful traffic source, an affiliate network can help your get content amplified and increase reach and audience engagement leading to a higher purchase intent. Here are some interesting examples of DIY content that can help publisher and brand content discovered.

Some of the interesting examples are Hop-To-It contest that inspires audiences to Make tea towels and other inspiring ideas are Jell-O Easter eggs  and Cheesecake Easter Eggs. Here is an interesting collection of DIY ideas such as decorating Easter Eggs and Bunny craft.
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Promote Easter Exclusive Gifts  On Social Networks

Creating exclusive Easter Gift hampers and baskets and promoting them with a price point as can be seen from Purdy’s post, is likely to generate a greater interest when audiences are considering their purchases for an occasion. Knowing what works the best with your customers can help you design your Gift hampers as well as Giveaways.

 

 Partner with Influencers

Create buzz for your products by aligning your marketing efforts with influencers. See’s candies is offering a USD 15 Gift card for on a blog with ideas on creating Easter baskets.

Publish an Entertaining Guide

Publish an Entertaining guide to give details of all things that your audiences are searching for. Kraft has created an entertaining guide to share recipe ideas for Easter celebrations right from brunch ideas, to dessert and decorating Easter Cupcakes.

 

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 Easter greetings post and Email

Create Easter greetings post to help customers feel special and appreciated. You might even consider placing a special Easter gift or discount in your post or email to reward your customers with a Coupon code on Easter.

Customize your Landing Page

Let your customers jump with joy with an all new Easter Landing page experience. Create a sitewide offer that you can announce on the landing page. Visuals that your audiences are most likely to respond to can help you get sign-ups for your referral programs. If you are looking forward to introduce a new member reward, tying it up with an occasion can help increase response rates.

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Promote Easter Special Offers On Social Networks

See’s candies has rolled out an Easter special offering free shipping on all orders above USD 60 and a flat rate of USD 5 on all other shipping orders. offering a special shipping deal on occasions is likely to make your customers more loyal to your brand, making them look forward to the next offer. If you are planning to offer free gift wrapping consider promoting the same in time on social networks.

Create a banner that can be hosted on your brand site with a landing page banner.

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Introduce a price point that your audiences are likely to respond to.

Easter Egg stickers

Downloadable Easter Egg Stickers can work well emotionally engaging your target audience in the same manner as DIY content. Creating downloadable Easter Eggs and promoting the same on social networks can get your Easter campaign discovered.

 

Easter Contest

Design an Easter Contest that engages audiences for your app or a new experience that you would like to encourage sign-ups for.

Tesco’s Egg hunt with an app helped unlock a selfie filter that required finding and scanning six eggs that were hidden in-store.

Cadbury World’s contest allows contest winner to get a Chocolate egg for free while supporting a charity cause “Help For Heroes”.

Easter Basket Bundles and Brunch ideas

As important as it is to introduce new ways to get audiences engaged with any new Easter contests, packaging your existing products for Easter can make it useful for your customers looking for gifts within a context.

Think outside the box combining your products with a relevant context.

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An interesting way to engage grown-ups with perfect Easter Brunch ideas. Food and Wine has set up an assortment of recipes that can help you decide on the perfect way to celebrate. If you are a brand that publishes food content on a regular basis this is a perfect time to post content your audiences are looking forward to make the Easter celebrations memorable.

Donation Cards 

Add donation cards to your Easter Video reminding audiences it is the time to do good by donating for their favorite charity. A donation card can be added on YouTube with an edit to any existing video content.

 

Publish Online Video For Easter

You may already have an exciting range of products that can be showcased especially for Easter with the references to all things symbolic of Easter such as Easter Eggs and Bunnies. The Australian-owned Moose Toys is the company behind the Shopkins craze and in the video below they have introduced 60 bunnies that can be placed in the Toy showcase to get audiences engaged. Using the reference of bunnies Shopkins can introduce other DIY content and fun ideas to make Easter celebrations more rewarding.

Google Dynamic Search Ads are the definitive choice for Search marketers looking at promoting select merchandise for Easter, with the existing product feed or select product pages. Google AdWords DSA’s also allow remarketing campaigns targeting your site visitors to optimize your campaign for any of the marketing objectives, such as building awareness, increasing clicks, purchases or content engagement.

Credits: Design and Print

 

 

Reese’s Throws A Carrot Fuelling March Madness

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CandycarrotReese’s digital campaign for Easter and March Madness is complete with an experience, seasonal recipes and products that engage users with content that is right for enjoying the NCAA season and looking forward to Easter. The conversation for March Madness can be followed on Social Networks with #MarchMood.

Reese’s carrot candy available in a fun packaging that is carrot shaped, is full of REESE’S Peanut Butter taste that makes REESE’S PIECES Candy Carrot  the perfect Easter basket centerpiece. In time for the Easter campaign, the Reese’s Easter candy assortment is now only one click away, with the Google Shopping campaign . Google’ PLAs generated nearly 40 percent of all clicks for paid search advertising on Google, during the Holiday season 2015, according to a report by Merkle.

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The content marketing for Reese’s includes seasonal recipes and recipes for brownies, cheesecakes and Garnishes and decorations with Peanut butter Cups that engage users for every occasion.

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According to Engadget, NCAA March Madness Live is the home for all your streaming needs when it comes to the tournament, and this year the live basketball action is available on more devices than ever before. In addition to the web portal and mobile apps, March Madness Live also streams to Amazon Fire TV, Apple TV and Roku gadgets. What’s more, the mobile apps also feature Google Cast and AirPlay, should you need to beam the footage to a nearby TV or in-game audio to a wireless speaker.