According to NRF.com, Total spending for Easter, which includes purchases of apparel, decorations, gifts, candy, food, flowers and more, reached USD 16.4 billion in 2015. Easter is also one of the most important seasonal occasion for Candy sales.
Begin Your ‘Easter’ Campaign With All Things Eggscellent
Audiences look forward to Easter celebrations and creating an exclusive sign-up for Easter activities update can help you grow your email subscribers. According to Adobe Digital Index, Email was the fastest growing source of traffic that accounted for 15 percent of referral traffic during the holiday season 2015, with search and referral accounting for the largest share of traffic.
Create a Content Marketing schedule with ideas and posts that your consumers are most likely to relate to your brand with. A DIY video that features your product is a way to create resonance with your customers. Reese’s Giant Peanut Buttercup from My Cupcake Addiction, is an example of DIY video that will engage audiences to connect with the brand, using a similar DIY video with the seasonal theme that can be shared with subscribers is likely to engage influencers and consumers.
Reese’s Easter Egg Cookies that set the festive mood for Easter are easy to do and are perfect for any Easter celebration.
Reese’s Video “Egg Hunt” is an infomercial that reminds audiences about the reason they look forward to Easter and how Reese’s is the right candy for a Perfect Easter.
Tag your Easter campaign with hashtags for content discovery.
Customize Your Gift cards
For the holiday season Gift cards work for last-minute shoppers and customers looking for offers from their favorite retail brands, customizing your gift cards for Easter can engage audiences with their favorite spots for Easter with campaigns that resonate within a context. Olive Garden has set a Facebook tab that allows users to gift directly from their Facebook profile. Integrating your Gift cards strategy within Social Media can help brands target audiences for keywords within a context they are most likely to be searching for and with content amplification that is achieved with posts on users timelene, with an offer and formats that are likely to bring in greater clicks for your campaign.
DIY Content For Amplification
Besides being a useful traffic source, an affiliate network can help your get content amplified and increase reach and audience engagement leading to a higher purchase intent. Here are some interesting examples of DIY content that can help publisher and brand content discovered.
Some of the interesting examples are Hop-To-It contest that inspires audiences to Make tea towels and other inspiring ideas are Jell-O Easter eggs and Cheesecake Easter Eggs. Here is an interesting collection of DIY ideas such as decorating Easter Eggs and Bunny craft.
Promote Easter Exclusive Gifts On Social Networks
Creating exclusive Easter Gift hampers and baskets and promoting them with a price point as can be seen from Purdy’s post, is likely to generate a greater interest when audiences are considering their purchases for an occasion. Knowing what works the best with your customers can help you design your Gift hampers as well as Giveaways.
Partner with Influencers
Create buzz for your products by aligning your marketing efforts with influencers. See’s candies is offering a USD 15 Gift card for on a blog with ideas on creating Easter baskets.
Publish an Entertaining Guide
Publish an Entertaining guide to give details of all things that your audiences are searching for. Kraft has created an entertaining guide to share recipe ideas for Easter celebrations right from brunch ideas, to dessert and decorating Easter Cupcakes.
Easter greetings post and Email
Create Easter greetings post to help customers feel special and appreciated. You might even consider placing a special Easter gift or discount in your post or email to reward your customers with a Coupon code on Easter.
Customize your Landing Page
Let your customers jump with joy with an all new Easter Landing page experience. Create a sitewide offer that you can announce on the landing page. Visuals that your audiences are most likely to respond to can help you get sign-ups for your referral programs. If you are looking forward to introduce a new member reward, tying it up with an occasion can help increase response rates.
Promote Easter Special Offers On Social Networks
See’s candies has rolled out an Easter special offering free shipping on all orders above USD 60 and a flat rate of USD 5 on all other shipping orders. offering a special shipping deal on occasions is likely to make your customers more loyal to your brand, making them look forward to the next offer. If you are planning to offer free gift wrapping consider promoting the same in time on social networks.
Create a banner that can be hosted on your brand site with a landing page banner.
Introduce a price point that your audiences are likely to respond to.
Easter Egg stickers
Downloadable Easter Egg Stickers can work well emotionally engaging your target audience in the same manner as DIY content. Creating downloadable Easter Eggs and promoting the same on social networks can get your Easter campaign discovered.
Design an Easter Contest that engages audiences for your app or a new experience that you would like to encourage sign-ups for.
Tesco’s Egg hunt with an app helped unlock a selfie filter that required finding and scanning six eggs that were hidden in-store.
Cadbury World’s contest allows contest winner to get a Chocolate egg for free while supporting a charity cause “Help For Heroes”.
Easter Basket Bundles and Brunch ideas
As important as it is to introduce new ways to get audiences engaged with any new Easter contests, packaging your existing products for Easter can make it useful for your customers looking for gifts within a context.
Think outside the box combining your products with a relevant context.
An interesting way to engage grown-ups with perfect Easter Brunch ideas. Food and Wine has set up an assortment of recipes that can help you decide on the perfect way to celebrate. If you are a brand that publishes food content on a regular basis this is a perfect time to post content your audiences are looking forward to make the Easter celebrations memorable.
Add donation cards to your Easter Video reminding audiences it is the time to do good by donating for their favorite charity. A donation card can be added on YouTube with an edit to any existing video content.
Publish Online Video For Easter
You may already have an exciting range of products that can be showcased especially for Easter with the references to all things symbolic of Easter such as Easter Eggs and Bunnies. The Australian-owned Moose Toys is the company behind the Shopkins craze and in the video below they have introduced 60 bunnies that can be placed in the Toy showcase to get audiences engaged. Using the reference of bunnies Shopkins can introduce other DIY content and fun ideas to make Easter celebrations more rewarding.
Google Dynamic Search Ads are the definitive choice for Search marketers looking at promoting select merchandise for Easter, with the existing product feed or select product pages. Google AdWords DSA’s also allow remarketing campaigns targeting your site visitors to optimize your campaign for any of the marketing objectives, such as building awareness, increasing clicks, purchases or content engagement.
Credits: Design and Print