Shop Now Call to Action For Facebook Pages and Buy Now Promoted Tweets Boost Social Commerce

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As announced by Facebook earlier, the Call-To-Action button for pages with the seven different calls-to-action has started rolling out. The different CTAs available are:

Book Now
Contact Us
Use App
Play Game
Shop Now
Sign Up
Watch Video

Though Social networks play a large role in being a referral source for driving online commerce, however with direct call to action, it may be possible for brands to ascertain the direct impact of the network in influencing purchases, as in the case of Apps that are now considered an online sales channel.

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Adidas’ Twitter Campaign

ImgtrophyAdidas UK gained 35,000 new Twitter followers during Wimbledon 2013 with clever branding, celebrity endorsement and messaging prior to and during the Championships.

“The combined organic and paid for activity helped @AdidasUK to gain about 35,000 new followers and emerge as the number one brand people were mentioning on Twitter during the Wimbledon final.” – Gordon Macmillan

 

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Twitter launches Lead Generation Twitter Cards

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Twitter launched Lead Generation Cards with Call-To-Action  in Promoted Tweets on the Microblogging site. Brands and Marketers seeking to generate leads can now integrate a call to action in their messaging. The Messaging could be in rich text and visuals that could seek to promote  brands, offer, sign-ups or offer rewards instantaneously.

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