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Tag: SoLoMo
Targeting In-Store Shoppers With Mobile Ad Campaigns
According to Google, Shopping-related searches on mobile have grown more than 120 percent year-over-year. The interest for Gifts and Holiday Shopping is sustained through till Christmas, in place of prominent peaks during Cyber Monday and Black Friday only. Target found that three-quarters of their customers start their shopping experience on a mobile device and Walmart has seen […]
Retailers Can Gain Shoppers From A Tweet
Twitter has partnered with platforms that power e-commerce sites for merchants of all sizes, including Bigcommerce, Demandware, and Shopify for the launch of Buy Now powering retailers to sell products, digital goods, or services directly within a Tweet via Buy Now.
This includes making it possible to buy products right from a Tweet, load offers directly to a credit or debit card, and browse or shop collections of products without leaving Twitter.
With Twitter Offers launched earlier, retailers can target audiences with an offer where the transaction is completed within Twitter.
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Ten Ways To Promote Your Brand For Special Events
Announce your sales, Previews and discounts with exclusive Facebook posts and Tweets. Encourage audiences to return across social networks for better engagement. As seen in the Tweet create a showcase with moments of glory for celebrity endorsement and a Hashtag that helps you kick-start the conversation.
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