Tactics for Optimizing Your Super Bowl Campaign

SBAccording to a report based on a survey conducted by NRF, more than three-quarters- 75.8 percent of American adults will watch the Super Bowl this year with men at 83 percent more likely to watch it.

In terms of the age demographic, 83.1 percent of 18-24-year-olds expecting to tune in versus 66.8 percent of adults aged 65 and older.

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In another survey by SOASTA nearly 46 percent of viewers plan to use apps while watching the game. Facebook and Twitter are likely to dominate the second screen. The survey was conducted online by Harris Poll on behalf of SOASTA from Jan. 21-23, 2015 among 2,057 adults, 1,496 of whom own smartphones or tablets.

“One-third (32 percent) of smartphone/tablet owners say they will use social media apps like Facebook and Twitter, followed by sports apps like ESPN and Sports Illustrated (20 percent) and games such as Candy Crush Saga and Trivia Crack (19 percent)”. Men ages 18-34 are more likely than their older counterparts to use video apps like YouTube and Vine (47 percent), food delivery apps like Grub Hub and Seamless (28 percent) and dating apps like Tinder and OK Cupid (14 percent). Continue reading “Tactics for Optimizing Your Super Bowl Campaign”

Brand Contest For Engagement and The Super Bowl XLIX Ad Spot Tracker

As reported by Business Insider, Anheuser-Busch is going all out once again, this time airing three minutes, 30 seconds of ads during the event.

The engagement for Lost Dog Commercial and Beer Run Spot is with #BestBuds that is used to engage audiences with a chance to win tickets for the Super Bowl game.
Continue reading “Brand Contest For Engagement and The Super Bowl XLIX Ad Spot Tracker”

Five Marketing Tips For Keyword Targeting on Twitter

Keyword Level Targeting on Twitter, requires a new approach to optimize your campaigns on Twitter. A Search Campaign on Twitter works differently from a search campaign on other Search Engines. Here are Five Tips  shared by Twitter Advertising, to use Keyword Targeting in your Twitter Ads to make your Twitter campaigns more effective and target users with your Promoted Tweets in the Users Timeline.

Optimize Keyword Search To Arrive At Best Results
twitteradmnsAs in Search, Keyword targeting on Twitter gives best results with a tightly themed group of keywords as in the example above the keywords for best results could be Christmas Cookie Recipes or Festive Snacks. Doing a real-time analysis of the two phrases reveals, a wider appeal for Christmas cookie recipes compared to Festive Snacks..

 Christmas Cookie Recipes

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Festive Snacks
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Twitter Advertising Blog recommends that while setting a Keyword phrase you should bear in mind that the search context is more humane and conversational and therefore it is more about using phrases that are likely to be used in a conversational context.
Continue reading “Five Marketing Tips For Keyword Targeting on Twitter”

Campaign Optimization for Mobile Shopping

Mobile has continued its rise in online shopping, setting new records on Christmas Day in 2013 in the US mobile devices accounted for 48.1 percent of Online traffic. Cyber Monday mobile traffic accounted for 41.2 percent of all online traffic, up 30.1 percent over 2013. Mobile sales were also strong, reaching 22 percent of total […]