“Become a Favorite” – Engage Audiences with A Brand Contest on Vine

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Lowe’s  Vine campaign this season, announcing new deals every day from Nov 27 to Dec 3 is a Retail first for bringing new deals to the audiences who actively engage with Mobile Video platform. According to Deal News.com, Lowe’s opted to be both early and attention-grabbing this week by releasing 6-second Vine videos that tease Black Friday deals.

The campaign has seen generated audience engagement with over 2 Million loops for the first post released 24 days ago.  The campaign is promoted with hashtag Lowesblackfriday and the vignettes can be viewed at https://vine.co/tags/lowesblackfriday. The campaign is unique as it showcases Black Friday Deals with animated imagery creating Brand Appeal across product categories.

Updating audiences with new features will become easier as brands can now push notifications once they are favorited by the followers. This is possible with a newly added feature on Vine that allows users to favorite a brand by pressing the star button on the screen as highlighted below.

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Key Insights on Video Content that goes Viral

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Twitter has shared three stories with Key insights on how video content goes viral on Twitter.
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Viralize Your Brand Message Using Social Mobile Video Apps

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imgsomovoSocial Mobile Video Apps, Instagram and Vine with Visuals and  Videos engage users and fans, packaging your brand’s message in a short time span and can Viralize your brand’s message on Social networks.

Promoting your brand using Social Mobile Video requires making your message exciting and rewarding. Here are seven steps to guide your Social Mobile Video branding and messaging. Continue reading